Article marketing is a great business tool, but only when it is used properly. How can it be hard to write about a product or service and submit to an article directory? Give it a try and you may find that it is harder than you first thought. Luckily, this article will teach you how to properly use article marketing.

Use freebies. Freebies will make your customers feel appreciated and grateful. Also, if your freebies involve branded items, you are sure to get the benefit of easy advertising whenever the item is used. Therefore, choose giveaway prizes accordingly.

If you let readers post comments, make sure you use a “no follow” attribute for the comments. If a spammer posts links to sites without your permission, web crawlers will not follow a link automatically. That stops you from getting negative attention from those crawlers, and helps you avoid linking to sites that are just spam.

Make sure to use social media to your advantage! You can expand your readership if you use Facebook or Twitter appropriately. All you need to do is post updates after each new article you write. They could then share your post with their friends and even more people would see what you have posted.

Use caution when listening to so called “experts” who provide article marketing advice for a living. Most people who write on the topic also make a living writing on the topic, meaning they possibly have never marketed an article for a business other than their own in their life. This doesn’t make everything they say worth nothing. Just be aware that they may not be the best source of information.

It can be very fun to write articles. However, as much fun as it is, it’s even better whenever you can convince people to purchase your products through your articles. Use what you’ve read here to ensure your articles are successful. Once you have a handle on the process, the sky is the limit!