Email marketing has been around since the Internet was invented. Spam and filtering are huge considerations for most people, but that doesn’t mean they won’t welcome an email from a company they actually want to hear from. Read on into this article for ideas you can use to enrich people’s lives and your own pockets.

Remember the importance of consistency. Stay with the same logo and color scheme in your email. Use a legible, easy to read font. People will begin to recognize the emails that you send and look for them. When your customers are familiar with your emails, it makes the marketing more effective.

It is very smart to have people double opt-in in order to receive email messages from you. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.

Do not send more than 1 email a week to your subscriber base. It is likely that your customers receive many marketing and other messages each day. If you send too many messages, you will just become part of the clutter. They may begin skipping them, or worse, deleting them without ever reading!

Make sure that your customers give you permission before sending them correspondences via email. If you don’t, your clients may trust you less and hurt your company’s name. Some ISPs and web hosts will also refuse to do business with you, which isn’t exactly good for a business that relies on the internet for survival.

As the article above has demonstrated, when you do email marketing correctly, the recipient doesn’t realize you are actually marketing. If you are able to give them an important service, they will be happy to receive your emails. This will help you to increase business and build your brand. The end result is that you attract clients who are happy to spend money on your company. Implement the tips found in this article in order to find success in email marketing.