A majority of your customers are probably already using a variety of social media networking sites. However, a lot of businesses have not yet begun to take advantage of this powerful tool which can help to promote their business. Here are several key tactics for social media marketing that will help your business excel.
Before you choose a company to assist you in your social media marketing campaign, be sure that they openly use two-way. That will help you remain confident that they will respond to your concerns promptly and courteously. Look at the social media pages they have. Make sure that they think highly enough of their clientele to reciprocate.
Encourage customers to visit your company profile by hosting sweepstakes or interesting contests. Some things that you can do is give away something that you market to the winner. Your customers and fans will enjoy this and this is a good occasion to market your products.
Letting your employees have blogs on your website is a great way to use social media to promote your company. This allows your customers to get an insight into your company. This serves as a window into your business’ culture, atmosphere and operations that are used to provide the products and services your clientele come to you for. You can increase your credibility with customers by allowing them to access this type of insider information.
At the top right of the page your blog is on, place a “like box” for Facebook. When they click on the box, they will be “liking” you on Facebook. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. This makes it easy and more likely that your visitors will do this and you will see more traffic because of ity.
Try playing games on Facebook. It would be easy for you to create a game of your own that is related to your industry or your product. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. It’s worth the cost to pay a professional design team to create the app, and market it on social media!
Figure out how your competitors are using social media networks to their advantage. Take a good, hard look at their efforts, and see what works for them, and what looks like a bust. You can then use this information to improve your sales and avoid strategies that aren’t working.
Social media can be linked with printed advertising. For instance, you can put your Facebook name on your printed advertising and post digital versions of your printed advertising on Flickr. Create buzz around your campaigns by previewing them online, or better yet, run a contest to see who can take the best photo related to your brand.
When you are posting videos on your social media pages, always have a good title. You should also incorporate relevant keywords into the title. You will get more views if users can quickly identify your videos as helpful, and your videos will show up when users type in certain keywords.
Read about social networking. You likely have a social Facebook page right now, but it is important to remember that a professional page is a different animal. If you have trouble, talk to professionals or use advice from the Internet.
Share quality content and details about your business via social media. As an example, you be involved in some kind of community activity where you post photo’s of fund raising activities. Social media can be a place where you allow employees to share work experiences and photographs of themselves at your place of business with the public, as long as you make sure you review all material before it’s posted on your site. Use anything that conveys a good image of your company.
Don’t let any comments on your Facebook profile go without a company response. Even negative ones, try and make things turn positive. When people see that they’re thoughts are being heard, they tend to have greater trust in your business. Make sure you respond quickly to make sure customers don’t feel ignored.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Post links or stories about providers that are relevant to your niche or industry. Try running contests, posting pictures or asking questions. Look for opportunities to interact with your followers. Recognize the value of engaging with a product rather than placing it as an advertisement. Make it a goal to identify with your customer’s lifestyle, so that they will identify your product in a like manner, rather than viewing it as yet another thing to spend money on.
Use hash tags in your Twitter posts. This will maximize the number of people who see your tweets. Use commonly associated tags like #cooking or #food to represent tips that involve recipes and tricks in the kitchen. This will give you additional exposure to anyone who searches on those tags or uses them for a feed, and it will also categorize your posts so your followers can better find them.
Intriguing and engaging titles can be your company’s best friend on social media, whether in your tweets, posts or YouTube videos. When you have good and interesting content you will see that your visitors will more likely come back and also share your content.
Always give your site visitors a way to subscribe to you so they may follow you on sites like Twitter and Facebook. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.
Beat your competition to the punch and start a social media marketing campaign today. Use the tips here to come up with a marketing plan that is effective and well thought out. A strong social media marketing campaign will make it easier for you to connect with your customers.
