If you have a business, your customers are usually on a social media site. Therefore, it’s a good idea to put your business on one of these social network sites, as well. Talk to your customers, and find out which sites they use. Collect as much information as you can, and then put your plan into operation.

Do you run a blog? If so, the button that allows you to retweet should be near the top of all your posts. This makes sharing your blog on Twitter easier for others. This can greatly increase your exposure.

Take care to fully comprehend what real conversation is all about. What many companies fail to recognize, is that feedback, even negative, is giving them the opening to have a conversation. Engage your customer base by talking with customers who give both positive and negative feedback. Be diligent about learning what you need, and to come up with creative ideas to better your business.

If you have a blog, make sure that you have (and if you don’t, add it) a “like” button on the top-right corner of your page. Readers can easily “like” it and it will show up on their page. Visitors won’t need to navigate away from your blog to give you a “like”. Making things easy will make it more likely for people to perform an action.

In your website content, mention your social media efforts. When you get a thousand Twitter followers, write an article. Be sure that you thank those who demonstrate an interest in what you are doing and discuss your experience when it comes to social media. Articles such as these are sure to be shared.

As you have seen, social media sites should be on the top of your “to do” list when it comes to marketing your business. They make it easy to stay in touch with your customers and appeal to a broader pool of people while boosting the visibility of your business and its products. Dive in and see what happens!