Tag Archives: mobile marketing strategy

Mobile Marketing

How To Generate High-Quality Leads In Mobile Marketing

When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. The advice you’ll discover in this article will give you a great head start to becoming a successful mobile marketer.

For maximum impact, you should encourage your ads to go viral. They may pass it along and increase the reach of your mobile marketing.

Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There is a wide variety of features that might suit your purposes.

Professionals will often take their mobile marketing strategy in small steps. You should too. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Take advantage of everything possible.

If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.

Implement an A/B testing routine to find the most user friendly mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Come up with two versions of landing pages and see which nets more transactions. It is key to choose the page that will be most functional for your mobile visitors.

Add maps and directions to your website that are mobile friendly. Navigation is one of the most common things that people use mobile devices for. Make it easy for them to get to you. Have maps that are clear, so when people do a search it is easier to find. Establish a direct link to Google maps, so your visitor can get directions, if needed.

Use QR codes in order to widen your branding and to appeal to your customers. QR codes allow you to easily share coupons, promotions, and discounts. They are easily used as well as simple to capture with a cell phone. QR codes let your reach your customers easily and quickly with relevant information.

You should test your campaign on as many devices as possible before launching it. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Let coworkers take a look at it first to see what they think before you actually send it to customers.

Purchase short codes. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. Your short code can lead people directly to your company. This is much smaller of a price than encountering legal problems. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Be somewhat stingy with how often you send offers. The highest results come from messages that are sent a few times a month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If your customers feel they can get the same discount later, they will not buy right away.

Do not begin a mobile marketing venture without being clear on what you want to accomplish. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?

Mobile marketing will go hand in hand with other social media, this is all available on the internet. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. The more people feel like they are able to actively participate instead of just reading, the more sales you will have.

Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. You can email your customers beforehand, then an hour before the event send them a reminder by text.

When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This will create excitement and get them prepared for the sale or event.

Take the time to promote your business on all the social networking sites. This will help you get more exposure for your business. Keep your business focused on the basics at first and branch out from there. To begin with, set up a Facebook account and a Foursquare business page.

If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.

Use Multimedia Messaging Service technology to reward existing customers and generate leads. When you send out messages which include coupon codes. Using special tracking codes, you can link these coupons to your website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

Though a variety of mobile marketing strategies exist, many are similar at their core. They only vary when it comes to technology and the applications used. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.

Mobile Marketing

Embrace Mobile Marketing Using These Great Tips

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Usability testing before going live is a must for any mobile marketing campaign that you want to be effective. If you send messages that don’t work, it will be counterproductive to your campaign. Gather the impressions of friends and coworkers before you send your message to your customers, too.

If you have any social websites that promote your business, make sure you include a corresponding link on your business homepage. Your customers are more prone to taking some time to check into you when you’re on a site, as opposed to just searching for you on their own.

Every printed ad you publish should include a QR code for those with smartphones. Anyone who has a smart phone can use the QR code to access your site or coupons. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Customers can use the QR codes to gain quick and convenient information about your brand and products.

Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. If you send an advertisement to someone and they do not understand it, their opinion of you will go down and you will even lose their business.

A very beneficial thing to use when setting up a mobile marketing campaign is social media. Rewarding customers who share a TwitPic or who forward deals to friends is a great way to expand your customer base. This is a wonderful way to reach clients who haven’t heard of you yet.

You need to use short code that is dedicated. It may cost more, but it will reflect well on your company’s brand. You may also derive a bit of legal coverage from its use.

Make sure your content is timely and interesting. You may be excited to add mobile marketing to your business strategy, but make sure to stop and consider the purpose of your content. The information you put out needs to speak to your potential customers’ problems. Build customer loyalty by providing your customers with what they want.

The customers within a market change slowly unless there is a major market upheaval, but do remember that customers using mobile devices can appear or disappear due to factors beyond your control. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.

Provide what your customers want. You will be able to reach out to your customers only if you understand how they think and what they want. If you can’t figure out what your customer wants, you’re not going to be able to increase your business with them. Try and get as much information out of your customers, so you understand them and that will lead to success.

To get the results you are looking for, you will need to give your customers an incentive. Be sure to offer incentives when using mobile marketing. These can be basic things like weather or local events. Coupons are another great idea to lure in consumer activity.

If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? By creating its own unique, relevant app, a company can double or triple the success of its mobile marketing strategy. Your application could offer a number of features.

You should create a mobile app of your own. This can encourage your prospects to monitor your app frequently so that they can find promos and specials. To make your brand more recognizable you need a good presence on the ground, as well. Enlist a professional to develop the application for you, since apps can vary wildly in scope and price, ultimately.

You can encourage customer participation and enhance your brand recognition with QR codes. For sharing coupons, promotions and/or discounts, nothing is better than QR codes. QR codes are convenient to scan with a smartphone, and even easier to use. Get the most important information to your customers in a fast and effortless manner using QR codes.

Maximize the effect of your advertisements by trying to go viral. If you can catch their fancy, then your viewers will pass it to their friends, and so on, until you have vastly extended your marketing horizon.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Figure out what customers need, and fill that need. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.

To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Since most mobile search is done through Google, that is the perfect starting point for your mobile SEO efforts.

Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Talk about it on your site and social media and place ads about it. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Sell your readers on the idea that your mobile campaign will personally benefit them, as they can stay updated about your special offers.

Location is essential. Unlike other marketing methods, mobile marketing lets customers know right where you are. These location-sensitive selling opportunities are unique to mobile marketing. Think about the implications of these location-specific options and how they might be profitably employed in your marketing campaign.

Now that you have read these tips, you are one step closer to becoming an ace mobile marketer. There’s a lot to learn, and you must to learn to apply it. So keep that in mind, and implement our tips in order to achieve the success you’re looking for.

Mobile Marketing

Incredible Tips To Rev Up Your Mobile Marketing

Do you know anything about mobile marketing? Is there a marketing plan you have in place? If you have one, do you desire to improve your plan? Are the strategies you’re currently using as effective as you’d like them to be? Are you certain that you are focusing on applying your marketing plan properly? If you don’t have the answers to these questions, then this article and these tips are for you.

Do not forget to use SEO with your sites that are designed for your mobile users. Use Google as a good starting point since most of the searches that are done on mobile phones are with Google.

Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Always ask if a move makes sense for your business.

When you are getting started in mobile marketing, you need to learn everything you can regarding how mobile devices work and how they display information so you can tailor your ad material accordingly. If you want to know what your customers are dealing with, try out the phones that they are using.

You should make sure that you can view your mobile marketing on all devices. There are a wide variety of mobile devices that have to be considered when developing a mobile campaign. It is in your best interest to utilize scripts that are compatible with a variety of different platforms.

One key to having a mobile marketing campaign that works is to perform a usability test to see if things are running right, before you actually go live. Sending out ineffective messages will be a complete waste of time. First, send it to your coworkers to see what they think.

Apps are super easy to make, and you can give them to customers for free. By offering visitors your own custom-made apps, you could significantly increase the success of your mobile marketing plan. There are a number of different features you can offer with your app.

Use of social media is essential for mobile marketing, because social media rules mobile technology. Encourage people to share your deals and offers by giving them a discount or a coupon code when they do. This will get people talking about your company or website with their mobile friends.

A/B testing can be a useful strategy in developing a mobile landing page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. Going forward, use the most successful page.

Professionals will often take their mobile marketing strategy in small steps. To be successful, you should follow their lead. Start with calls, then move to texts and finally videos. You can continue this trend for as long as you are able to continue coming up with innovative ideas. Take advantage of everything possible.

Recruit friends to test your marketing methods before trying them on the public. For an unbiased opinion, hire a paid tester.

Be simple and easily understood. Make sure you don’t have too many links to click on. It can be frustrating to type on a smaller keypad, keep this in mind when you are creating content. Keep your campaign to the point.

Put up your business information on social media pages. This helps your business get found. Start out simple with your social media sites for your business then move on from there. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.

The easier it is for your ads to be forwarded, the more likely it is that people will do so. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

To really boost the chances of your campaign succeeding, promote your mobile marketing call to action whenever and however you can. Use Facebook, Twitter, your site and your physical store (if there is one) for promoting. The more people who are able to see your campaign, the more sign-ups you’ll get for whatever you’re offering.

Before a big sale, utilize mobile marketing to remind customers of the event. Doing so reminds the clients that there is something interesting going on.

If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. SMS can work against you because it is tied to mobile device notifications. People can find it quite intrusive. So make sure you opt customers into receiving your SMS marketing and stand by a maximum amount of texts you will ever send in a month. If you are trying to get customers to trust you, just be honest!

Your advertisements should carry QR codes to assist your tech-friendly customers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

If you use voice calls as part of your strategy, you should remember to respect the human element and use a personable, friendly approach. Use common courtesy.

Make the time to fully test your content. You have to make sure that your customers will be able to view the content that you are sending them. Send test messages to friends or family members and make sure they display properly before your campaign goes live.

Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.

Richard Vanderhurst

Hammering Your Brand Into The Minds Of Your Customers Using Mobile Marketing

Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Most consumers use mobile devices regularly. Examples of such devices include smartphones and tablets.

The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. Try out as many phones as possible and ask your customers for feedback about their usage experiences.

Make sure to note your location on social networking sites. Being located in all of these places is crucial to your business’s popularity. You should begin with simple steps when using social media for your business, and take bigger steps once you are more established. At the very least, create a page for your business on the sites Facebook and Foursquare.

Research your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they prefer cell phones over computers? What is the main type of operating system used on their phones? By knowing your audience, you will understand how to communicate with them better.

Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Have a simple mobile marketing campaign that will be near perfect for those using mobile devices. This can mean having a more simple website design; however, doing this ensure both home computer users and mobile users have equal access.

Your main focus with mobile marketing should be on maintaining your current clients, rather than trying to secure new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.

Always remember to implement a marketing strategy that is user friendly and simple. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. Your mailing list should be easy for someone to opt-in to.

Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Design new campaigns by using strategies that have been successful in the past.

Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. Reference apps that deliver useful content are widely downloaded. You can add links to related products or services in the app to generate sales, or you can profit directly by selling the app.

Recruit friends and family to help you test every ad you send out to ensure it is working properly. For even more objective input, you may want to consider paying for outside testing services.

You likely knew that it’s possible to create and distribute free apps, but were you aware that it’s super easy? Improve your marketing strategy by offering a special app for your customers only. There are a lot of choices available here.

Have a telephone number database to assist your mobile marketing efforts. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.

Be succinct and to the point. The fewer clicks you require, the more success you will have. Mobile keypads can be quite small, it can get frustrating to do too much typing. With that in mind, you should limit the length of messages.

QR codes can be a great way to reach out to your technology-friendly clients. Those with smart phones and appropriate mobile devices can easily access specials or your website. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.

Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. You could, for example, send an email to tell your customers of an upcoming sale, like a limited time half-off sale. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.

If you have a social network page for your business, link to it on your main business webpage. Customers typically won’t search for your company’s social media profiles, but if they are aware you have a profile on one of their social media sites, they will likely take a look to see what you have to say.

QR codes can help you make your content more appealing and accessible to customers. You can use these codes to pass on various discounts to your customers. They are easy to capture via a cellphone and easy to use. These codes help you communicate with an increasingly digital audience.

As long as the demand increases for mobile devices, mobile marketing will keep growing. Pretty soon most people will have a mobile phone, making mobile marketing a highly profitable way to promote products and services. By using these mobile marketing tips, the sky is the limit. It is now time to plug into this audience and stay one step ahead of the competition, bringing you closer to your customers than ever before. Hopefully, you endeavors will be successful!

Richard Vanderhurst

How Can A Mobile Marketing Strategy Benefit Your Business?

In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Run a usability test before you go live with your campaign. If your customers can not see what you are forwarding to them, your efforts will be wasted. Ask your family and friends to accept testing messages from you, check them and give you feedback before you formally launch your mobile campaign.

Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. It has to be able to work on any popular mobile device, otherwise you will be losing customers because of technical issues.

Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Mention it on your website, in ads and on various social networks. People will sign up when they see it will be beneficial to them. Show that it will be a fun and popular way to stay up-to-date about offers that can benefit them.

Your best bet is to keep it simple. If you lessen the amount of clicks, it will boost your success, and you will have to do less. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. With that in mind, you should limit the length of messages.

Invest a lot of energy into learning about the preferences of those you’ll be approaching with your mobile marketing campaigns. This way you are ahead of the curve; knowing you are giving your customers information they will be interested in and want to read.

Be aware of how the competition is using social media to market their products. You must seek ways to differentiate yourself from the competition.

Limit the number of offers that you send. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Convince the potential customer that they must act now. Don’t offer too many discounts or coupons. Your customers will feel they can wait to make a purchase instead of shopping now.

Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. This quiz program can be used to gather marketing data and entertain your customers at the same time.

When developing a mobile marketing strategy, you should focus on gathering feedback and learning about your market. Listen to your clients’ needs and act accordingly. To get fresh new ideas consider checking out your competition to see what they offer in the way of mobile marketing,

Create an account, and establish a presence on every well known social networking website. This helps people find your business. Keep your business focused on the basics at first and branch out from there. The least you can do is create a Facebook page for your business and establish a custom page on Foursquare.

Although many mobile users actively send text messages and use their phones to check their email, not everyone is familiar with popular acronyms. If your customers are unable to make sense of your promotional text message, they will simply disregard it, which equates to lost sales opportunities.

It’s important to take into account that mobile device users who are viewing your website are not going to be able navigate as easily as computer users. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.

Location is important in traditional marketing, and can be even more important in mobile marketing. Unlike other marketing types, this kind of marketing can find your location. This allows new options that are not available anywhere else. Brainstorm how you can take advantage of location-based marketing techniques to boost your sales.

Have your coworkers or employees test the marketing that you send out before you send it to your customers. For an unbiased opinion, hire a paid tester.

Use maps that work with a variety of mobile devices to attract customers. When potential customers use their cellphones to seek businesses close-at-hand, your maps will help them locate your store right away!

Add a link to your social media pages on your main website and encourage your visitors to find you there. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.

Mobile marketing is perhaps the most fickle of all the types of marketing as this customer base will change rapidly dependent on outside influences. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.

If you want to be successful with mobile marketing, only send messages with valuable offers. By doing this, you can ensure that your marketing communications are actually welcomed by the recipients.

Work to please your customers. If you don’t know what your customers want, find out! If you cannot determine what your customers want, you won’t make any profit from them. The key to successful marketing is that you must figure out the basic attributes of your customer; who they are and what they want.

Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. There are many mobile devices on the market, and each one has its own screen size, browser and image resolution. These variations can affect the way that your site and ads appear on various devices. To make sure your website looks good, try it out on whatever devices are currently popular..

After reading and thinking about these tips, you should have a better understanding of it will take to find success with mobile marketing. You must be willing to learn as much as possible and apply that knowledge whenever possible. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.