Tag Archives: successful mobile

Mobile Marketing

Ways To Boost Response With Mobile Marketing

You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. Apply the tips from this article to become a successful mobile marketer.

Know your audience, and give them something of value. If you send messages to strangers, you have to make it worth their time. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.

To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.

Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that help people accomplish a task stay at the top of the mobile charts. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.

Always set goals for a given mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?

Just like your regular business website, your mobile site should be search engine optimized. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.

It is important to do research about your potential audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What type of operating systems do they use on their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.

Make the time to fully test your content. This test will determine whether your content is properly visible to your customers after you send it. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.

Always carry out a usability test before putting your mobile marketing campaign live. If you send messages that don’t work, it will be counterproductive to your campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.

Market your events through several channels to increase attendance. You can use direct mail that lets them know there’s about to be a sale, for example. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.

Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. You can send promotional codes in the coupons. The codes are then linked to your mobile site by using a tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.

Use your other marketing tools to let people know about your mobile campaign. Use social networking, your website and your physical store to inform people of your mobile phone offers. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.

The most successful mobile marketers start small and then expand their services. This should be something you do as well. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use all of the tools you can.

Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This is an easy way for people with smart phones to access your website and/or coupons. QR codes should appear on business cards, brochures, catalogs and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.

If you are using SMS marketing you need to be honest with your customers about how often you will text them. Text messages can become annoying due to notifications. Most people will get tired of receiving messages from you if you intrude too often. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. By keeping your promises, you will help to build trust with your customers.

Educate yourself first before you begin a mobile marketing campaign. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.

Have your friends test your site, ads, emails, and other parts of your campaign. If you need unbiased opinions, you can hire testers.

Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your deals on a host of different platforms to reach a wider audience. People will sign up when they see it will be beneficial to them. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.

Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. They are all variations on the basic themes of technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.

Richard Vanderhurst

Solid Advice When It Comes To Mobile Marketing

Mobile marketing opens huge vistas of opportunity for your business. There is a large, mostly untapped audience of mobile users. Mobile phones are extremely popular and most customers own one.

Keep mobile marketing content messages brief and to the point. Get your message across to them as soon as you can; they need to know what you are trying to say.

Try using dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. It also provides you with a degree of legal coverage.

Have a telephone number database to assist your mobile marketing efforts. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You want to be sure the people receiving your messages did actually sign up for them. You can either set up a number where an individual can message your system with a code or you can create a web-based form that they can fill out.

You could create an app related to your industry that provides tips to the users and draws them to your site for longer. People like apps that provide relevant and useful information. To get more sales from your app, you can put links to your services within the app. If your app is good enough, you can even monetize it by selling the app itself.

Use your website to your advantage. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.

Every successful mobile campaign should have a home base. Your campaign is about getting people to your home base or bringing them back to it. Your business shouldn’t be based solely on a mobile platform.

Work for your target market. You will be able to reach out to your customers only if you understand how they think and what they want. If you are unable to determine what consumers want, you are unlikely to win their business. In order to be successful, you need to do your homework and know all that you can about them.

Gather as much research about your target audience as you can prior to starting a mobile marketing campaign. This way you can feed their needs and give them what they want. Your customer will be delighted to receive discounts on items that they really need or want.

Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Try to be respectful of the individual you are contacting.

Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. With these codes you can share coupons, promotions and discounts. QR codes can be captured with a cell phone. These codes, once implemented into your mobile marketing, can quickly increase your customer base.

Listening to the wants and needs of customers is the first step to successful mobile marketing. Give surveys to your customers and tailor your campaign according to the feedback you get. See how your rival’s site looks on a mobile device and use good ideas that they have implemented.

Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Adhering to your principles will help you to keep on the straight and narrow.

Promote your mobile call to action to maximize the success of your campaign. Utilize sites like Twitter and Facebook, as well as your own store front to promote your mobile marketing plan. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.

Your web site should contain links to any social networking pages that are linked to your business. Different customers will come from different referring sites, and you do not want to limit their ability to find you easily.

Be sure to take the time to test your website on various mobile browsers, just like you would for computer browsers. There are a variety of different mobile browsers, and each device has a different screen size and resolution. The way your website and advertisements appear may vary, depending on the device used to access or view them. The least you could do is test your campaign on the most popular models.

You should make sure QR codes are on your printed ads to attract tech-savvy users. This easily allows smartphone users to access your coupons and website. Make sure these codes are on the different printed material you provide. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.

It is important to have specific goals for your mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Are you looking to monetize your existing customers more or are you attempting to get long term customer retention?

Use trivia games or quizzes to get a better response from your mobile marketing. Send out trivia or quiz questions as text messages to get your customers to interact with your campaign. Quizzes have the dual benefit of amusing your customers and providing you with a creative way to obtain feedback and other consumer data on your product or service.

As mobile devices become increasingly popular, so will mobile marketing. Most already own a cellphone, and at a not to distant point in the future, everyone will. A quality mobile marketing campaign can be the most effective way to reach those consumers. Follow these tips to stay ahead of your competition and reach out to your audience. Start today!