You can approach mobile marketing as a full-time business, or you can just try it part time. This list of tips should put you “in the know” to become a successful mobile marketer.
When developing content for mobile marketing, be sure that you keep your message brief and easy to understand. Make sure they know your message and can absorb it, as quickly as possible!
Instead of using shared short codes, purchase dedicated ones. They’re not cheap at about $2,000 but they can link to your brand. With enough use, existing and potential customers will associate the dedicated short code with your business. It is a small price to pay to avoid legal problems, too. Sharing a code makes you liable for anything other companies do to abuse the code.
Use a variety of ways to communicate your marketing efforts. This will be much more effective. For example, use a direct mail campaign to inform customers of an upcoming sale. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Apply the same formula to design a better campaign.
When your mobile marketing message is easy to read and forward, your customer will be able to share your information with their friends. Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Many people will answer a quiz question that is sent to their phone. Quiz questions could give you feedback and opinions about your product, while also making it fun for your customers.
Begin by developing an appropriate database. Refrain mindlessly adding phone numbers in your marketing database. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. Permission can be obtained through a form over the Internet or by text.
Try your hand in multiple marketing arenas for increased success. Use a variety of promotional venues, such as Twitter, Facebook, your site or even your store’s physical location. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
When you are mobile marketing focus mainly on keeping customers coming back. New customers are less responsive to opening messages from you than ones that know you are reputable. You will find that more often than not, people will regard mobile marketing efforts to be spam.
Your mission statement will help you design the best campaign possible. Follow the same principles you have used in your previous campaigns.
Do not message your customers randomly. Always make sure that what you’re messaging them about is relevant and important. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Here are some things you should bear in mind when you add SMS to your strategies in mobile marketing: Remember to add a way for your visitors to opt-in for your text list and be realistic regarding how many texts you plan to send monthly. Improperly used SMS can backfire against you. Some users feel that SMS is too invasive into their personal comfort and space. So be sure customers can opt into our out of your SMS services when marketing and let them know how many texts will be sent regularly. If you go over your stated limit, customers may feel you are dishonest.
Make sure the mobile marketing campaign can work on many different phones and operating systems. There are many different mobile devices that content can be viewed on. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This serves as a reminder to your customers that there is something special occurring that they might be interested in.
The best thing you can do to be successful with your mobile marketing is to always know as much as you can about the devices your customers use. This allows you to create easy-to-use and relevant sites and apps for customer use and advertising. View your campaign on as many different mobile and smart phones as possible to test out your ads, links and other interactive materials from the perspecitve of a consumer.
Finding ways to add feedback when people receive your marketing ads is great for finding out how they like what you’re doing, possibly making them a customer too. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Add a link to your social media pages on your main website and encourage your visitors to find you there. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
As evidenced here, mobile marketing is a more complicated process than people usually realize. Hard work and patience will help you better promote your business. By following the above tips, you are well on your way to more sales and bigger profits.
