Mobile marketing is currently a very trendy and acceptable way to mass market your products or services. Read on for some tips on how to use mobile marketing to your advantage.
You should begin your mobile marketing efforts by constructing a database. Resist the temptation to merely accumulate a large volume of cellular numbers and incorporate them into your mobile marketing attempts. It is advisable to attain permission from involved parties before you incorporate such tactics. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
When you link your mobile marketing ads back to your website, it’s important to supply links that work for both older mobile phone browsers and the newer smart phone and tablet browsers. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.
Do not randomly message your clients. If you contact your customers, make sure you are contacting them with a purpose. Nothing will crash your marketing campaign faster than annoying your customers with random things. You are not your client’s friend, so be precise and to the point with any message that you send to them.
Send out coupons or offers to your customers via text or MMS. Include promo codes within the coupons themselves to make it easier for customers. Using special tracking codes, you can link these coupons to your website. Established customers appreciate coupons as rewards, and they are also a great way to entice new customers.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Most possible new customers will see your messages as spam.
Maximize the potential of your regular website. When you advertise your mobile application on your website, you will increase your traffic. Once they visit your site, they’ll see how much easier it is to reach you when they are busy and on the go.
The most effective mobile marketing strategies implement changes gradually. Do not rush things and launch a campaign without studying your market first. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use everything at your disposal.
Maps and directions should be easy to use. When people are on the road, they usually have their mobile phones. That is when they might access a map. Be easily accessible. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Your link should allow the visitor to see Google Maps and get directions.
To improve your mobile marketing, remember to use search engine optimization techniques on your mobile websites. Streamline your mobile website, and use mobile specific SEO techniques. Get advice from Google and other mobile marketers.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This is a good way to let your customers know something exciting is happening that they may want to be a part of.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If using SMS, beware of mobile device notification systems if you’re using SMS improperly. It can annoy people and feel intrusive. Make sure that your texts are not spammy and that they provide a real value to your potential customers. If you are trying to get customers to trust you, just be honest!
Use unique, dedicated short code. This will cost you more but serve you better in protecting your brand. It also gives you some legal coverage.
Provide a value to the right audience. If your messages have value, then people will be happy to receive them. Business executives will expect something more tailored to their busy, yet social business life. However, if your intended audience is a middle-class family, you would need to send things that would be of interest to a family.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. Listen to what customers have to say even if it is bad.
Avoid sending texts to consumers in the early morning or late evening. Nobody likes to be bothered with advertising late at night or early in the morning, no matter how much they are into your product.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. They will allow your potential customers to find your location easily when they are searching for your store.
Keep your marketing messages on topic. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Provide information that can help your customers and potential new customers. Make sure that you are giving them what they want and need; they will respond by giving you business.
Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Have phone numbers to click on in the place of links, and ensure that any links you do post lead to mobile friendly pages. Many people only look at their email on their phones now, so when you draft your emails it is important to keep this in mind.
There are always ways to improve your mobile marketing efforts and advertising campaigns. And keep close tabs on your primary competitors! With that in mind, use the above tips to stay on top of the mobile marketing game.
