Getting started in mobile marketing can seem daunting because there are so many options available to you. The ideas discussed below were selected to help you become smarter at using mobile marketing technology.
Don’t ever message customers without a reason. Every message you send them should be relevant and useful. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers need quality information from your mobile marketing.
Just as you would test your website and advertisements on different computer browsers, you must also test your mobile website and mobile ads on various mobile devices. Every mobile device operates on different browsers. Making your mobile marketing compatible for all of the browsers available will make you the most successful. Different mobile devices can make your ads and website look totally different. At a minimum you would want to check how it looks on the most commonly used phones.
It’s critical to perform a usability test. This will ensure your customers are able to properly view and use the content you make available to them. Conduct “test runs” on people who you know, to be sure everything is in working order.
Because of the prevalence of social media tools on mobile devices, you should take advantage of the social realm in your marketing efforts. Try innovative techniques, like offering rewards in the form of discounts and sweepstakes entries for spreading the word about your store. This sort of participation harmlessly co-opts your existing customers into your marketing effort.
Many people might be familiar with the Internet, but not everyone will recognize abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Use your main website to your advantage. By advertising smartphone apps or mobile sites using this method, you’ll gain increases in their traffic. By visiting your site, your customers can learn how to stay in touch with you from their mobile devices.
Purchase short codes. Although it may seem to be cost prohibitive at first, the code is linked to only your brand, which can be priceless. Eventually, users will associate your short code with your brand. Having your own short code can also help you avoid legal problems. You can get in trouble if the company that you are sharing codes with takes advantage of the system.
Be honest with your customers about the service. No one wants to be spammed. Allow them to opt in or out of your service. Improperly used SMS can backfire against you. Most people will get tired of receiving messages from you if you intrude too often. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. If you are honest, customers will trust you and your brand.
Keep in mind that the people who use mobile equipment to look at your site will navigate with some difficultly. A mobile marketing campaign should be built on an intuitive and user-friendly platform that allows the user to view your messages on their mobile device. This can translate in pages that appear more simple to computer users. However, you want your site open for as many users as possible.
You might need to invest some money in optimizing your website to be used in a mobile format. It can be hard to make an attractive mobile site that appeals to all platforms. It is best to hire a professional to handle this task.
Older cellphones cannot properly display the same sites as newer smartphones or tablets, so your links need to lead to different sites for different phones. Remember only a small portion of mobile phones can use flash, so if your standard website has flash on it, link to version mobile only.
Start with a picture-to-screen marketing scheme. In a picture-to-screen campaign, you request cellphone photos taken by your customers. Using a short code, they can then forward the photograph to a digital screen, which instantly displays the picture. The photos that are received can be shown on a television monitor or digital billboards.
In a mobile marketing campaign, consider an interactive quiz or trivia contest to attract customers. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. This quiz program can be used to gather marketing data and entertain your customers at the same time.
Your friends can help you by viewing ads, emails, and your website on their various mobile devices. For an unbiased opinion, you could pay a tester.
You can develop a mobile application as a part of your mobile marketing plan. The app should contain pertinent information about your niche, and should be set up in a manner that entices people to want it on their phones. Apps that provide helpful information and tips are very popular. Use the app to advertise your business through links. You can also profit from selling your app to others.
In order to entice customers and expand your branding, use QR codes. You can use these to promote specials you are running with your business. It is easy for smartphone users to use QR codes. These codes, once implemented into your mobile marketing, can quickly increase your customer base.
Check out the things your rivals are doing, you will get advantage when it comes to social network marketing. It’s imperative to distinguish yourself from your competition.
Once you have succeeded with a mobile marketing campaign, then you can begin experimenting with new strategies. In this case, you should measure your campaign’s success by its longevity and not the number of sales it produces. Apply the same formula to design a better campaign.
Though a variety of mobile marketing strategies exist, many are similar at their core. The main differences between particular techniques are really just methodology and technology. To form a decision, you have to determine what techniques will provide the greatest results in a cost effective manner.
