Mobile marketing is a dynamic strategy; you just have to understand what to expect from using mobile devices to market your business. Done right, it can give your business plenty of exposure and attract more customers. The following tips can get you started on the road to success with your mobile marketing campaign.
Send reminders of upcoming sales or events to your mobile marketing list a few hours before the promotions begin. Make sure to plan the timing of your campaign messages around your customers’ time zones. This can remind your customers of all the great deals.
Making a custom app for your business can be a good idea. Your app will allow customers to see different specials and promotions, making them more likely to check in often. This could give you brand more recognition and also drive more traffic to your business. The prices of apps can vary wildly, so consult a professional if you want to develop one yourself.
Get involved with a picture-to-screen campaign. This type of campaign allows your customers to post their photos to your site. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. You can post their photos on however many screens you want.
When mobile marketing, your main concern is maintaining your current customer base rather than adding new customers. Customers who are already invested will be much more open to getting text messages with updates about your products. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Work to please your customers. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. If you are not aware of what your customers want, it is going to be very difficult to sell them anything. Get to know them as much as you possibly can.
Be succinct and to the point. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Keep in mind that a mobile keypad is small, so it is easy to get frustrated with a lot of typing. So keep the clicks and typing required of your customers to a minimum.
Don’t send random messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers expect to receive information from you, not humorous messages that a close friend might send.
Money investment should be considered necessary if you want to have a decent website that works on mobile devices. Creating a mobile site that appeals to potential customers can be difficult. If possible, this job should be handed over to qualified, experienced professionals.
Mobile marketing content needs to be simple, concise, and to-the-point. Get your message across quickly so customers are sure to absorb it.
Use short code that is dedicated. Though there is a slight increase in price, it translates into a major increase in protection. It also allows you to have a little legal coverage.
Make sure that your existing mobile marketing campaign is doing well before trying to formulate a new one. You should measure your campaign success by its effectiveness over a long period of time, rather by the sales it generates. To get a successful campaign, you should follow this formula and be able to build new ones.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Head out to a cell phone store. Play around on as many smartphones as you can. Familiarizing yourself with devices that your customers use helps you understand how mobile users will view your site.
Use your normal website to promote your mobile site. It’s very helpful to advertise mobile sites and apps from a popular traditional website. When your customers are on the road, they will remember that you have a mobile website and connect to it.
Optimizing your mobile websites for the search engines is an excellent method of improving your mobile marketing attempts. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
To assure the emails you send out are effective, make them mobile friendly. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. The easier your emails are to read from a cell phone, the more valuable people will see you.
Multimedia Messaging Services can be used for sending coupons to your customers in order to generate new ones or reward current ones so that they will remain loyal to you. When you send out messages which include coupon codes. You can even make it so that the code is linked to a special site where the results can be tracked. Nearly everyone loves coupons, and they can be a great way to reward old customers or attract new ones.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. You need to do this too. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use every method you have access to.
Make your mobile marketing messages compatible with as many platforms as possible. Make sure that all of the major players, Blackberry, iPhone, and Android, display your messages clearly. It can also save time and effort if you write simple, non-customized messages that suit every platform. Mobile marketing is reliant upon the KISS principle.
So much needs to be done when using mobile marketing as a business strategy. Armed with the information you’ve learned from these tips, you can now be more successful in your mobile marketing efforts.
