New business owners are often unaware that there is a level of etiquette that must be applied to an email marketing campaign. You can handle email marketing in a professional manner and keep customers happy. Continue on for some great email marketing tips on proper etiquette.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. Would-be subscribers should receive an email that requires they click on a link to accept their subscription immediately after signing up. Add two links to the email – one for confirmation and one to opt out. Doing so protects your client’s security and ensures that they don’t think you are spam.
Getting permission is of the utmost importance before you send someone an email. If you do not, people will view your messages as spam and simply delete them. If your service provider gets complaints they may ban you from doing business there.
Make sure every email you send contains a strong call to action. This will allow your recipients to know what actions are expected of them once they read your email. If links are included, make it highly visible to them with instructions on what to do next. You can echo these parts in both the bottom and top part of your message.
As you build your email contact list, do so naturally. Steer clear of purchasing or renting lists as you may find the list is made up of people not as relevant to your needs as you’d like. Use business cards to build your email lists, and use sign up forms for followers. An organic list contains only customers who are interested in your business, and this maximizes the list’s revenue potential.
Practice consistency. Use your logo and a standard color scheme in each email you send. Use a legible, easy to read font. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. Familiarity counts even more for email marketing campaigns than it does for other businesses.
Ensure you do not add an email address to your email address list unless you have authorization from the person to whom it belongs. Don’t pad your subscriber list as you will only end up with a less valuable list that will frustrate your potential clients and the email owner. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
The more you allow your customers to customize their experiences, the better your campaign will be. Allows your subscribers to select the number of messages that they would like to get, and the amount of information that they want to disclose to you. They will be more comfortable when they have more control.
A great tip to help follow up with your customers is to send them a free product via email. Attach a short note that they should take advantage of that offer in a timely manner. Make your offer for a limited time or for a limited number of customers to increase the chances that your client will act quickly.
Use all of the information provided to you when customers subscribe to make their shopping experience much simpler. If a customer uses an email link to visit your site, use their subscription information to pre-fill as much of the purchase form as possible. This will persuade them to buy something because it is easy.
During the opt-in process, ask for your customers’ names, or at least their first names. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. That personal touch helps your emails get more attention.
You can use A/B testing to improve the results of your emails’ subject lines. Split your email list in half and send emails to the two groups of addresses using different subject lines. You will learn which subject lines have the best open rates and which ones people ignore.
When following up with your prospects, you should consider sending a follow-up email that includes a message about your products or services. Remind them that they are welcome to compare products and prices. Conclude the email with information about any money-back guarantees or warranties that you offer, which may make them feel more confident about their purchase.
Email only the people on your list. Emailing people who don’t know your nor your products can seem like spam. People will not recognize your brand and will not trust you at all. This most likely will lead them to throw your email in the trash, which in turn just wasted your efforts.
Use an attention-getting subject line. When a customer is checking their inbox, the email subject title is what they will see first. Make sure it is catchy and strong so that they are tempted to read on further. Doing this is winning half your battle, and it’s likely that they’ll continue reading.
Before you send out emails, make sure to proofread them. Correct any emails or newsletter problems you may have. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Additionally, test all hyperlinks in your email and double-check that they point to the right place.
Make sure you get permission from all customers whom you send correspondence to via email. When you do not use an opt-in method for emails, you destroy trust and credibility with your existing and potential customers. This will have negative effects on your business as a whole. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Using good email protocol with your marketing techniques will help you make more sales. You will lose customers if you don’t use common courtesy. Use the tips you have just read to send out the best emails possible.
