Have you decided to implement an email marketing plan, but don’t have the foggiest idea about where to begin? Then look here. We have all the information about how to start up a successful marketing campaign. The article below is a collection of tips to help you effectively use email to grow your business.
The messages you send need to be unique and emphasize a particular idea. You will get a much better response from your customers. When these messages are from an important person in the company, such as the President or CEO, it gives a better impression to your customers.
Be sure to test your email messages on different platforms to see what they look like to the readers. Test your design across as many platforms as possible once you are happy with how it looks on your computer. For instance, an email opened under Linux Gmail will look different under Windows Hotmail.
Email subscription forms should include information as to what your customers can expect from you. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. This helps keep new subscribers from being surprised by your email content or quantity.
Spamming can be very detrimental to your site, so ensure there’s a confirmation process to your newsletter’s opt in so you only have engaged subscribers. When a visitor signs up for your email list, they will automatically be sent a confirmation email that asks them to confirm the subscription. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
Come up with a sales list that is highly targeted. You can achieve this by having your best customers tell whoever they know to join your mailing list. Present your mailing list as a way of having access to limited offers and exclusive tips from a professional authority.
If you want to cover all your bases when marketing through email, be sure to use multi-part messages. These emails utilize both plain text and HTML formatting. They are capable of displaying the proper format regardless of which settings the recipient uses in order to display the email. This is worth the time you spend on it, because plain-text subscribers won’t stay subscribed to HTML-only lists for long.
Emailing a free report or similar product to new clients is a great follow-up tool. You can send them a discount code with their receipt which they can use for 10% off their next purchase, for example. You could close with a reminder that they need to act soon before the freebies run out.
Keep subject lines under 60 characters long. A lot of email clients will shorten anything that is longer than 60 characters. Others are only able to display that many characters. Either way, the viewer only needs this much to help them determine if they are interested in opening your message.
You must build an organic email opt-in list if you wish for your marketing campaign to succeed. You should not send out emails to customers on purchased email lists who are not interested in your products. Instead, grow your subscriber base over time with people who are interested in what you are selling.
Set a schedule as to when you will send out newsletters and then stick to it! Your newsletters need to be sent out the same day each week, as well as the same time, if possible. Your subscribers expect the emails to come with the same routine you promised, and look out for it when you said they would come.
Do not make your email submissions into a long-winded sales pitch. Your emails should have a newsletter format, containing information that your readers will appreciate about your business as well as the industry. If you only include sales pitches, your customers will be unsatisfied, which could lead to them unsubscribing from your list. The newsletter can be a great sales technique, but only if your customers don’t feel like you’re selling to them.
Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Ideally, information about business related issues should be sent during the week, when it is most relevant. Entertainment related mailings are best suited for weekends.
Consider constructing email marketing messages sans images. While images may look good, it takes a longer time for them to load, that is if they even load at all. Know that not every reader has the same connection speed, or fast computer as you. Focus more on good content as opposed to images that can slow things down. If you keep these guidelines in mind, more people will read your emails.
Ensure that every link in the messages you send is working and leads to the proper page. If the customers are provided with links that don’t work, then the email is going to have a hard time doing its job. Your readers will definitely question the quality of a product from a marketer that cannot write an error-free email.
Be sure that you have a reader’s permission prior to adding them to your mailing list. If you send out unwanted emails, you are basically spamming people. So, get permission before you send email in order to avoid building a bad reputation and getting blocked by potential customers.
One thing that will make a business’s email marketing program more effective is maintaining branding consistency across all messages. Whatever theme your email marketing message takes on, it should be as consistent as possible over time, so your customers always know the communication is from you. Sending really different emails can make it harder to remember the company.
As you can see, a simple marketing campaign that is highly effective is possible when utilizing these tips from the above article. Email marketing is one of the best ways to promote your business to a wide audience, so start using it right away. The only thing left to do is begin!
