Keep the information flow going both ways on Twitter. When your followers tweet, respond! Give people who retweet your content a thumbs-up, and quickly respond to questions people ask. If you do this, your followers will have a better opinion of you. This will help your followers to see you as a person, not only a business.
Figure out what it means to have a conversation. Do not make the common mistake of neglecting to use customer feedback as a means of learning more about your target market. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. Be passionate about learning what their needs are, and allow this to energize your next big move, or spur creative ideas to make your company better.
If you’re new to social media marketing, let your current customers know that they can now find you on these sites. When they sign up to follow your page, social sites will inform their other connections. You should not underestimate the power of this free advertising. Also, it provides a credible and reliable source, which is better than a simple promotion.
Make sure to update all of your social networking sites regularly. The majority of those who use social media want frequent updates, so if you fail to offer that, you may find your reputation is irreparably damaged. Make sure your social networking sites are updated a few times each week.
Combine email marketing and social media. Add a Twitter and/or Facebook button near the bottom of every single email. Explain to your customers that you’ll personally answer their questions on the sites. You may also be able to get more subscribers to your newsletter if you have a link that goes to more information about it.
Mention celebrities or influential people in your field when tweeting by using the “@” symbol. You can also get their attention by retweeting their tweets. Your tweet will be highlighted for them, and they’ll be likely to retweet it to their followers or provide you with more information.
You can use the Twitter API to automatically tweet certain messages at a given time of day or in reaction to an event, such as a blogger posting something. You could also post links to influential, interesting bloggers’ content. The people who follow you will appreciate your efforts to bring them content they enjoy, and the bloggers you choose certainly won’t mind the increased exposure.
Post new messages on Twitter often so your updates are not buried by the feeds of your followers. Twitter is about volume: you will still need to post quality content but you also need to post it often. Use Twitter’s character limits to your advantage, and split one event or update into several small updates.
If you own a company blog, you can update it with new content and publish it on your social media sites as well. In this way, you social media followers will see that there is something exciting happening with your business that they can check out.
If you are utilizing social media to promote a service or product, make sure you use a variety of different media outlets. Although Facebook is probably the best tool, you shouldn’t forget to use other forms of social media, such as Twitter and even Myspace. You will have more marketing success with greater exposure.
Read customer’s posts and create your own on Facebook. Keep up with any questions or comments. Reply to customers and other people who post on your profile. This helps customers and friends feel that you take the extra time and care about your company.
If you want to really play well in social media, you have to comment on a lot of other people’s blogs and sites. Social media marketing is all about socializing, getting exposure and interacting with others. An easy way to get yourself out there is to open dialogue with others that are blogging in your niche. As you do this, it will open the doors for many other opportunities out there.
Humor is very helpful in social media marketing. Anything that provides humor has a better chance of being shared between friends and family members. This is a form of free advertising.
YouTube videos are an excellent way to promote yourself or your business. Post video updates with news about your company and any new products or services you have. Post these on your blog and on YouTube and you will get more exposure.
Although holidays are busier, which means more profitability, don’t neglect the needs of your customers. You should try to help them by brightening up their day with holiday specific marketing, if possible. Make sure you always have back up plans in your arsenal and approach the season with fun on mind. Your customers will recognize and appreciate this.
Consider automating YouTube posts to ease your social media marketing. Once the YouTube account is operational and you post some videos, you need to automatically post to all of your social media sites at the same time. Setting this up is usually easy. You can choose which services to auto-post to in your Youtube settings.
Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.
