If you want a large number of subscribers to your social media, don’t just promote your products all the time. Link to external stories, articles, and other content that is related to your particular niche or industry. Run contests, post pictures and ask questions. Engage your followers. Instead of focusing on strategic product placement, emphasize the use of your products to interact with others. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
One great way to generate interest in your products and services through social media is by hosting online question and answer sessions. This method allows clients to get their burning questions answered, and gives them the best information about your products and business. This interactive method of communicating will bond you with your customers and help keep them loyal.
Notice the time of day when you receive the most re-tweets and responses on your Twitter account. Once you’ve determined the most active times of day, start sending Tweets at those times. If you use an automated messaging service, you can set up your account to send tweets at the times your followers are most likely to be logged into their accounts.
To track down the most influential Twitter follower lists within your niche, use Tweepi or Twellow. These programs can tell you who is running the lists you have identified. You can then message them with the suggestion to add your profile to their lists.
Use of social media for marketing is a fantastic way to garner attention for one’s company. In addition, a business can benefit when users of social media post reviews on products all over the net, or they post other information that is related to the business. Give incentives and you can spread your name with special offers and competitions.
Facebook’s Places utility allows people to easily check-in when they are at various places using their cell phones. Put up a Facebook account for your business, then encourage people to “like” your page. If they can prove that they did, give them a discount when they buy something from you. Foursquare has this feature built in, so see if it will work for you.
When promoting your business and its products on Facebook, you should only post content that visitors would find compelling, and would want to share with others. Avoid sharing things just because you haven’t shared anything yet today. What you share should be of real value or interest to other people. Post things people will be excited to read about. Don’t make a habit of posting quizzes and surveys that are, for the most part, irritating and worthless to your potential buyers.
You can utilize social media sites as an avenue for both market research for new product launches and to get customer feedback on your existing offerings. Most people enjoy being given the opportunity to openly express how they feel about something, which is good for business too. Often, they can provide you with all the information you need about the desires and needs of your target demographic, and gathering it costs you nothing.
Post links to your company blog on all your social media accounts every time you make a new post. The people who follow you through social media sites will appreciate being notified when you provide fresh, useful content for them.
Offer your customers the chance to respond to a survey about their social media usage. If you notice that your customers spend more than an hour every day on social networks, you should definitely create a page for your brand. If respondents express a lack of interest in social media, your resources are best spent elsewhere.
Do not connect your personal and professional Facebook accounts. You do not need your customers looking at any games or personal activities you may do on social media. If your name is associated with your business, try using a nickname for your personal Facebook page so your followers, customers or clients will not be able to link the two.
You won’t have success in your social media marketing if visitors don’t come to your profile, or they don’t what to read what your content is. Take time to write quality content, proofread and edit what you’ve written and ensure that your readers are engaged with you. Captivating headlines, as well as sub-headlines, can be included as that final touch.
If you choose to market yourself or your business via a social media network, make sure that your ads are placed in areas that will be widely noticed. If you don’t assure your ad is placed in a proper location, it may not be seen, and you will be wasting time and money.
You really have to remember to respond to comments and reviews as fast, and as professionally, as you can. While it may seem like a small gesture, this could easily make or break your social media campaign. Respond to negative comments even if you don’t have time to respond to anything else. Every negative comment that you ignore could cause damage to your reputation. You can actually use them to your advantage if you address the concerns promptly, and alleviate doubts in a thorough way.
These tips and ideas will assist you in getting started in the new area of using social media tools for marketing. You will surely see increased business, and more customers, when you make good use of our tips. Social media marketing can be lucrative if you put enough time and effort into it.
