If you are seeking a good tip on email marketing strategies, one thing you may consider is sending out SMS messages along with your emails. Pairing SMS with email is an excellent way to keep your readers informed. SMS messages allow you to have more effective brand awareness.
Be ethical, and send your marketing emails only to those who have provided their permission for you to contact them this way. Sending emails to disinterested people can cause them to block you. It is even possible to lose your email address if several complaints are filed against you.
Always test any links that you plan to include in your businesses’ email marketing material. Your email will be useless if it’s links do not work. This can also erode your readers trust because they become less confident in your business as a result of a faulty email.
Only send customers emails that contain information they can use. Do not abuse their confidence by giving them sales petitions that are blatant in nature. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
Use Alt tags if your emails contain images. These tags replace images that will not load or that are blocked from loading. Make sure the tag descriptions give an accurate description of the visual image. This helps the reader get some use from the content, even if they can’t see the image. Also use tags on your links.
Your content should be written for real people, not something just to deceive the spam bots. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. If you try too hard to avoid certain sales words like “deals” or “free,” the mailing will likely irritate the recipient and get nabbed by spam filters anyway.
A great way to help customers is to provide an unsubscribe link. Make it easy to find so that people feel comfortable about receiving your emails. People should feel like they have a choice and they are not forced to view your emails.
Use gentle marketing language, not the “Hurry up and buy! [REMOVE] This is not a good way to go about doing this and you may be considered a spammer. They will know that you only care about selling services and products, you want to have a good relationship with them and be considered a professional. They will like this and will likely purchase from you.
You may want to send messages without images. While graphics can provide a nice touch, they also increase the time it takes your message to load–if the graphics themselves load at all. People with a slower internet speed will not be able to load your emails quickly if you used too many images. Always make the content of your emails top priority, and focus less on any images that you might decide to include. Your content will be accessible to more subscribers–who will be more likely to stick around–if you keep these things in mind.
Branding is something that extends throughout your business, even down to email marketing. Whatever distinctive design elements and styles your company already uses, such as logos, fonts, and color schemes, should be incorporated into the emails you send out, too. This will make your emails unique and instantly recognizable.
Make sure that anyone who opts-in through your website confirms that before you start sending emails. This ensures your messages only go to those who truly desire them. It might seem counter-productive, but this extra measure will help keep your mailings from going to anyone who doesn’t want them, and thus, keeps reports of spam or misuse from occurring.
Carefully choose which day of the week on which to send your message, taking into account the content inside the message as well as your readership. For instance, a newsletter related to business will be more successful if it is send out during work days. Family or leisure related newsletters, on the other hand, should be mailed on the weekend.
Ensure that your title is very solid. Remember that this title is what the reader initially sees when they check their email, so make sure that it is catchy and effective: something that will encourage them to open it. Doing this is winning half your battle, and it’s likely that they’ll continue reading.
Do not send out email messages that depend on images to relay important information. A lot of new email clients do not show images automatically. As a result, your messages may be unattractive or indecipherable if too many images are involved. Put information that is the most relevant in text and use alt tags for images.
Make sure you have a person’s full permission before adding them to your mailing list. Otherwise, people may consider you a spammer and delete your emails or unsubscribe from your list. If your service provider gets complaints they may ban you from doing business there.
Remember that many people today are utilizing mobile devices to check their email. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Set a schedule for your newsletters and stick to it. Your newsletters need to be sent out the same day each week, as well as the same time, if possible. Your customers expect you to send your emails on a schedule, so they will check their email at around the same time each day or week to see what you have to say next.
Make sure that you understand the information you have just read before beginning an email campaign. You should either read this article again or print it out, so that you can use it as a reference in the future.
