Only send emails to customers who ask for them. Nothing will have you losing business faster than sending unwanted emails. The article below has several great tips to help you with your email marketing campaign.
Send emails to people who are familiar with you and request your notifications. Sending emails to people who didn’t request them is called spamming. They will wonder if they know you and whether or not they care about what you’re offering. This can result in them deleting your email, which would mean your time was wasted.
Be sure that each person on your mailing list has granted you permission to send them emails. If you do not get their permission, you will get a lot of spam complaints and perhaps lose customers all together.
To get customers enthused about getting your emails, give prizes away through your newsletter. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. You can grow your email list by offering a referral program.
Use a couple of different subject lines to test which one has a better response. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. You can learn which subject wording is most influential in getting your customer base to open your messages.
The more you allow your customers to customize their experiences, the better your campaign will be. Tell the subscribers you have how many messages they’re going to get and when to expect them. Also let them know what kind of information you’re going to need from them. They will feel more comfortable if they feel they have more control.
It is very important to send out emails only to people who want them. If you email people indiscriminately, aggrieved customers will complain, which will cost you your reputation, and ultimately, revenue. Use this advice to be sure that you are only sending emails to the people who want them.
