Many business owners worry about how they can draw a larger client base at a reasonable cost. Email marketing is a cheap and efficient way to do this. If you haven’t heard about this Internet marketing technique for growing your business, keep reading. The piece that follows will explain it all to you.
Concise subject lines are key. Subject lines that contain 60 characters or fewer are more likely to grab readers’ attention, resulting in higher open rates than rambling, overly long subjects. If a long subject line is unavoidable, be sure to include any important information first.
Keep in mind that with every passing day, the subscribers reading your emails are more likely to be doing so with a smartphone or other mobile device. These types of devices don’t have as much resolution as computer monitors; therefore, you won’t have as much space that you can work with. Knowing the limits of these mobile screens will allow you to make emails that your users can read.
It is very smart to include an opt-in button for people to sign up with you. This helps to ensure that the customer is legitimately interested in receiving your emails. It also helps to keep your business emails from being viewed as spam.
Identify and appeal to your audience. After you have accumulated some readers, try to get them to pass the good news about you on to others. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This is a great method to use to organically grow your base.
Your email should be on topic and succinct. The average person prefers to read something short and to the point over something that rambles and is verbose. They only have a limited amount of time, and they are not necessarily that interested in your message. Make your mail brief, and on topic, to assure that your email won’t be skipped next time they see it in their inbox.
Continue learning about email marketing techniques through all the resources available to you. Check the web and the library for books on the topic. You may also be able to find local seminars or workshops to attend; pay attention to the classifieds and bulletin boards.
If you only send emails that contain useful information, it will demonstrate to your customers that their time is valuable to you. Respect their intelligence and send useful information, not merely sales pitches. Aim to incorporate a solution to some typical problem, a very clever new method of utilizing a product, or some type of special promotion in all of your emails.
Enhance your email marketing campaigns with both active and passive feedback. Active feedback can be gained by asking your readers for suggestions. Passive feedback is much more subtle and not noticeable to the reader. Use the tools at your disposal to analyze how many people read your emails and how often the links within are clicked.
A major holiday is usually not the time for an important marketing campaign. Because people are not checking email as frequently around these times, your email is more likely to be ignored. Of course, you should adapt this to your target audience. For example, an email about your Black Friday deals.
Use multi-part coding when you send out email marketing messages, in order to grab a larger market share. You must offer a text version of any HTML email you send, allowing any email reader to display what you’ve sent. This is worth the extra step because someone who only wants plain-text will most likely unsubscribe from an email list that is only HTML.
Use the subscription information that you have to personalize your customer’s shopping time. A subscriber who clicks on a purchase link in your email should find that their subscription data has been entered automatically in the appropriate fields when they arrive at the purchasing page. This makes things simpler and increases the chance that they will make a purchase.
Try and keep your subject lines less than 60 total characters. A lot of email providers will shorten them to this length anyways. Some clients are simply unable to display longer text. Either way, your readers only need that amount of characters to make the quick decision on whether to read or delete your email.
Your messages should be made as personal as possible. If messages are impersonal, they will not have a positive response. Messages from someone powerful in your company will make a much stronger and more lasting impression on the people receiving the emails.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Provide your readers with special content that they cannot get on your regular website. Also give your valued subscribers some exclusive offers only available for people on your mailing list. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.
When creating your email, write with your customers in mind, not simply to avoid spam bots. If you keep it relaxed and informal, and avoid sounding like a salesman, you will likely breeze by the spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Add a link that allows people to unsubscribe from your list. You want to make sure you provide the unsubscribe link and make it easily available for the customer to find. It is important that your customers feel in control and that they aren’t being forced into anything.
Email marketing can be useful for business, and can cost half as much as other marketing methods. For that low cost, you don’t have any reasons not to make use of a good email marketing plan. Utilize the above tips to start seeing great results in your marketing campaign.
