Business owners on the Internet are always looking for new ways to market their products or services. If this sounds like you, one of the great ways to do that is through email marketing. Continue reading to find tips and tricks to help you build your own email marketing campaign.
Always obtain a customer’s permission before you start sending them emails. Unsolicited emails are frequently unread or filed in a junk filter. In addition, you run the risk of mass “opt outs”, meaning that consumers won’t continue to receive your emails and the time spent on your marketing project will have been wasted.
Your subject lines should be less than 60 characters. Email clients usually make messages this length anyways. Other clients simply can’t display that many characters. Regardless, your subscriber may likely only need that many letters to make the snap judgement of reading versus deleting of your message.
Emailing a free report or similar product to new clients is a great follow-up tool. Include a message in the email inviting them to enjoy the product. Toward the end of the message, reiterate the time-sensitive nature of the offer, or mention the limited quantities that you have available.
Make sure your messages are kept short and get to the point quickly. If it is longer than two paragraphs, the excess will likely go unread. People are busy and don’t have much time to deal with marketing messages. If you make your point quickly and clearly, your readers will be willing to look at the next mailing you send out.
Whenever you want to follow up, send a message that reminds prospects of your services or products. Encourage them to shop with you by highlighting reasons why they should. You can have your email conclusion state that your offering has a money back guarantee.
An important step for email marketing novices is to do thorough proofreading of emails prior to distribution. Many people forget this step, which is unfortunate. It’s only email, after all. Not quite. Email marketing is important in the marketing of your business and has to be done in a way that is effective.
Choose the times you send out your emails based on when your customers are most likely to read them. Business-related newsletters are best mailed during working days, such as Tuesday or Wednesday. However, if your newsletter is leisure or family-related, send it out on Friday or the weekend.
You can get lists of people interested in emails by offering a subscription option on your website. Make the sign up option stand out on your site and you can easily add potential customers to your email list.
Send your subscribers happy birthday wishes. Provide them with the option to include their birthday when they opt-in to receive your messages. Send them an automated email on that special day. This will endear your customer to you, and it might even increase your sales if you send them a birthday discount code!
Consider the advantages of skipping the graphics in your email. Images can definitely enhance your copy, but they can take a while to load if the recipient is on dial-up, and many people disable images in email for security reasons. Remember that some people on your list have slow internet connections and older computers. High quality content is more important than cute images. By doing this, a greater number of people will have the ability to remain with you.
Ensure that your title is very solid. It will be the first content they read, so ensure that it leads them to click through and read more. If you can do that, you have won half the battle, and they will keep reading.
For maximum results, make sure you send emails only to people that have authorized it. Sending messages to individuals who are not interested will cause them to block your emails. If enough customers complain to your email provider about unwanted emails from you then you could be dropped for violating policies.
The more personalized the emails you send your customers are, the more likely they will be to buy from you again. This can let you notify them of upcoming sales and promotions. Send out emails about your new products based on what they have already bought from you. There’s an old saying that it takes more time and money to get a new customer than to get a repeat customer, and that holds true for email marketing, as well.
To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. You should consider creating a referral program for your customers so that they can get an added benefit for forwarding their emails to friends.
Use passive and active feedback to make your email marketing efforts stand out. Active feedback is obvious: ask visitors for suggestions and advice. Readers generally aren’t even aware of passive feedback, on the other hand. You can utilize any tools and other software that you have in order to figure out which links are receiving the most clicks.
You can change the format slightly to make your emails more personal on occasions. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. Your customers will pay attention to this slightly different email because you might have chosen a different format for an important announcement.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. When customers subscribe to your list, an automated email that confirms their subscription should be sent. The email should contain both confirm and deny links. Doing so protects your client’s security and ensures that they don’t think you are spam.
Many companies choose email marketing, because it is affordable and can make a huge impact on sales. If you have not yet put this amazing tool to work in your marketing efforts, why not try it now? Apply the tips from this article today to start seeing big boosts in your business.
