Do you want to get a leg up on the competition? Are your competitors using Facebook for marketing, and you want to get in the game? Would you like to have a Facebook campaign that beats them cold? This will take some real effort and education, and you can get the latter right here.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offers can include discounts and prizes for users “liking” your page. Always award the prize though; you don’t want to be viewed as dishonest.
Avoid letting your Facebook page overwhelmed with spam. When editing your page, look at filter options so spam can be looked into, even if you are not on all the time. If you have different page administrators, they can help you with this.
Facebook Offers give you a way to promote yourself. You only need to post the offer and then change it to Promoted Post on your wall. If it is a really good offer, you can even promote it to non-fans.
Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Interact with your existing audience. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have. You should ensure that your audience feels appreciated. Communication leads to a great relationship with your customers.
Now that you have all this valuable knowledge at your disposal, there is no real reason why your Facebook campaigns can’t be better than those of your competitors. They can learn from you. Consider the tips presented here, and take this opportunity to reach out and create your base of customers.
