Facebook marketing does not have you employ certain “set in stone” rules. Instead, you must learn how to adapt the different strategies to your business. All companies have an audience to target with specific desires, likes and dislikes. If you want to use this resource to get more customers then you need to learn a few things; this article will provide you with just that.

An excellent Facebook marketing tool is contests; therefore, you should utilize it. Provide people with prizes and discounts for liking your page. Be sure to follow through properly and actually give out the prizes, or your honesty will fall into question.

A page is great, but a group might be a better idea. A Facebook group will help encourage your followers to develop and participate in an online community where they can interact together. You can have both a group and a page, the page for updates and the group for interactivity.

Choose updates carefully. If your updates don’t contain any valuable information, your subscribers will lose interest. Every update should be entertaining, helpful, or should teach them something. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.

In exchange for a “like”, give your visitor a reward. Your page can get a great deal of attention when your page is liked. Giving a gift in return is good marketing. It could be a sweepstakes or something that every person gets. If they know they can get something they want, they will like it without hesitation.

Since reading this article, it is time to put these tips to good use. Use it to start your own marketing campaign. Get started now, and soon you’ll be seeing success.