Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. The market penetration rate for smartphones, tablets and other mobile gadgets is really high.
You can advertise a mobile marketing campaign as a good way for consumers to receive exclusive deals and offers. Refer to it in other advertisement, on social network communities and on your website. If people feel that your mobile campaign could be helpful, they are likely to sign up. Let customers know your mobile site is a fun way to learn about updated offers.
You will need to test the mobile version of your website and your mobile advertisements using a variety of mobile devices. Each mobile device is different, complete with different browsers, resolutions and screen sizes. As a result, your website, content, and ads might look fine under one platform but not under another. It’s wise to test the most popular mobile devices to make sure that your website is user friendly.
To get the results you are looking for, you will need to give your customers an incentive. One way of giving back to your customers is to offer incentives during a mobile marketing campaign. The incentive could be a free app or tickets to a local event. Coupons can help you increase participation by the consumers in your campaign increasing the value of your marketing efforts.
Focus on understanding your customers. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you do not know what your customer is interested in, you will not be successful in selling to them. Learn about their wants and needs, this will lead you to success.
Sending offers out too frequently can turn some of your customers off. Somewhere between once a week or once every other week is the optimal time frame for sending promotions. Convince the potential customer that they must act now. They won’t buy anything if they think a better deal is coming up.
Is SMS is a component of your mobile marketing, let users know they have the option of opting out ahead of time, and let them know how often you well be sending texts. Since SMS and cell phones are tied closely together, overuse or misuse of the service can make your customers very upset. It can feel very intrusive. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Keeping your word means a lot to your customers and instills trust in your business.
Don’t go into the mobile marketing field without clear objectives. Set goals for your mobile campaign right at the start. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?
Use your normal website to promote your mobile site. If you need a simple way to get your viewers to take advantage of your mobile sites and smartphone apps, make sure they are aware of these by promoting them on your base website. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
If you put a hyperlink in your text messages, have a link for older phones that goes to a specific mobile phone website, and a link for newer phones that goes to your standard website. If your main website uses Flash, link only to your mobile site.
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Stick with your principles and follow your mission statement.
Make your mobile marketing advertisements easy to share, and they will be shared. Test the campaign out first and make sure it is simple to forward. This is one of the best ways to spread the word about your company and simplicity is key. In fact, you should give users an incentive to forward your communications.
Be relevant with your campaign. Do not get overly excited and rush into mobile marketing. It is important to remember the purpose of what you are trying to accomplish. Approach things from your customers’ perspective and send out messages they would judge as interesting. Make sure that you are giving them what they want and need; they will respond by giving you business.
Utilize the dedicated short code. This will cost you more but serve you better in protecting your brand. Doing this will also protect you legally.
When you get involved in mobile marketing, it is quite helpful for you to be somewhat familiar with the design and operation of mobile devices, so that you create user-friendly sites and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Make attempts to go viral in order to ensure your advertisements are seen by many people. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Have a telephone number database to assist your mobile marketing efforts. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Customers that wind up receiving your messages without explicitly asking for them are going to be very irritated; you have to get them to opt in. This permission can come from an online form or just simply getting the person to send you a text message that provides a brief code that you provided them.
As mobile devices become increasingly popular, so will mobile marketing. Soon the vast majority of people will own a phone and mobile marketing will be one of the most efficient ways of reaching them. Learn how to effectively reach your customers, and blow by the competition, with the tips you learn here. Have fun with it and good luck with your efforts!
