When trying to come up with a mobile marketing plan, you’re probably wondering where to start as you see so many endless possibilities on how you can promote your business. The advice you’ll discover in this article will give you a great head start to becoming a successful mobile marketer.
For maximum impact, you should encourage your ads to go viral. They may pass it along and increase the reach of your mobile marketing.
Applications are really easy to make. You already know that giving your customers free apps is a good idea, but did you realize you could be giving away your own custom-built app? When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There is a wide variety of features that might suit your purposes.
Professionals will often take their mobile marketing strategy in small steps. You should too. Go from texting to calling to videos and keep the trend going, continuing to socialize and to build your network as large as you can. Take advantage of everything possible.
If your company decides to move forward with developing its own mobile app, ensure that it is something that your customers will appreciate for its convenience and relevance. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
Implement an A/B testing routine to find the most user friendly mobile page. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Come up with two versions of landing pages and see which nets more transactions. It is key to choose the page that will be most functional for your mobile visitors.
Add maps and directions to your website that are mobile friendly. Navigation is one of the most common things that people use mobile devices for. Make it easy for them to get to you. Have maps that are clear, so when people do a search it is easier to find. Establish a direct link to Google maps, so your visitor can get directions, if needed.
Use QR codes in order to widen your branding and to appeal to your customers. QR codes allow you to easily share coupons, promotions, and discounts. They are easily used as well as simple to capture with a cell phone. QR codes let your reach your customers easily and quickly with relevant information.
You should test your campaign on as many devices as possible before launching it. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Let coworkers take a look at it first to see what they think before you actually send it to customers.
Purchase short codes. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. Your short code can lead people directly to your company. This is much smaller of a price than encountering legal problems. Note that you too can get into trouble if any code sharing company decides to abuse the system.
Be somewhat stingy with how often you send offers. The highest results come from messages that are sent a few times a month. Your audience should feel like they are missing on a great deal if they don’t go to your store right away. If your customers feel they can get the same discount later, they will not buy right away.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. You should know what you are hoping to accomplish with your campaign and make sure your campaign is in line with those goals. Are you trying to increase sales through your existing sales base, or are you trying just to keep them involved and retain them for the long term?
Mobile marketing will go hand in hand with other social media, this is all available on the internet. Use material that goes with your mobile-designed landing page and use what you can to have people find and participate on your site. The more people feel like they are able to actively participate instead of just reading, the more sales you will have.
Consider implement many marketing pieces at a time as a means to maximize your mobile marketing strategy. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. You can email your customers beforehand, then an hour before the event send them a reminder by text.
When you are running a big sale or event on your website, promote it via your mobile marketing list a few hours previous to the event’s start. If the event happens early in the morning, send out the information the night before. This will create excitement and get them prepared for the sale or event.
Take the time to promote your business on all the social networking sites. This will help you get more exposure for your business. Keep your business focused on the basics at first and branch out from there. To begin with, set up a Facebook account and a Foursquare business page.
If you want to your mobile marketing campaign to perform like a champ, only send them top-notch offers. Make sure your customers can trust you, do not go overboard with messages they will be annoyed.
Use Multimedia Messaging Service technology to reward existing customers and generate leads. When you send out messages which include coupon codes. Using special tracking codes, you can link these coupons to your website. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.
Though a variety of mobile marketing strategies exist, many are similar at their core. They only vary when it comes to technology and the applications used. All you need to choose between them is a little bit of research and some common sense to select the right techniques that work for your budget and business plan.
