Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.

QR codes are being used more and more on advertisements to appeal to the smartphone-using audience. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. Including the QR code will help those customers who are truly interested about your service or products to quickly connect and gather more information.

Write less but say more with the mobile content on your website. Make sure your site is filled with good information and not just there for keyword stuff. With mobile marketing, make your content worthwhile but not too wordy.

Have your friends test your site, ads, emails, and other parts of your campaign. You could also employ a professional to evaluate your mobile marketing campaign.

Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Sticking to your convictions will keep you on the proper path.

Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. It is important that you are distinguishable from your competition.

Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Try the tips in this article to get the most out of your mobile marketing efforts. Your efforts will result in new customers and increased business.