Mobile marketing is an essential move to make in today’s business environment. Being successful takes a lot of work. This can give you questions about where to start to market effectively. Read these tips to find out how to succeed as a mobile marketer.
To build a successful mobile marketing campaign, do a usability test before releasing the campaign. If your messages don’t reach your customers for some reason or are otherwise ineffective, perhaps as a result of technical problems or illegibility, you will fail in achieving the goal of your mobile marketing campaign. Get the opinion of friends and coworkers on the content of your marketing managers.
Minimize the number of offers you send in a week. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Convince the potential customer that they must act now. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Talk about it on your site and social media and place ads about it. When you convince customers that your mobile campaign will benefit them, subscriptions are sure to follow. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Always set goals for a given mobile marketing campaign. In the beginning, understand what you are trying to achieve with your mobile marketing. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Use an integrated suite of marketing approaches to get your message out with maximum impact. If you are having a big sale, use direct mail to inform your customers well in advance. Try sending an email the week prior to the event with a text reminder about an hour prior to the sale.
When you have a sale or an event, send your marketing copy out a few hours ahead of time. Be sure this isn’t in the very early morning hours, however, waking them up and annoying them. Contacting your customers and reminding them about sales will keep the event fresh in their minds.
Register your business on all the social networking pages. This will help you get more exposure for your business. When you start your business social media pages, focus on the basics. You can always branch out later. Setting up profiles on Facebook and Foursquare is a good starting point.
You test your websites and related ads on various browsers. In the same way, you should also test mobile websites and related mobile ads on different mobile devices. The differences between mobile devices may include different browsers, screen sizes or screen resolution. Your website and advertisements may look different, depending on the device that is used. Be sure to cover the most commonly used mobile devices.
Be simple and also concise. If the clicks required are few, they will be more likely to keep clicking. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Focus on the essential elements of your campaign and get rid of what is not necessary.
You have to offer your consumer something in return for them purchasing from you. Always offer incentives of some sort when doing mobile marketing. Incentives do not necessarily have to be a cash reward, they can be things such as local weather alerts or event information. Coupons are a good way to offer consumer participation as well increase the take rate for your campaign.
Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. The quiz questions can be used to get some information about what your customers want, and it will entertain them.
Offer something that is valuable to the type of customers you want to entice. When connecting with people in your outer social circle, it is often necessary to include something of value to attract their attention. Make the value of each message relevant to its target audience. For example, if you are targeting families then include a family deal in your message.
Mobile apps that are connected to your niche can be very useful for marketing purposes. An app that answers common questions is sure to be popular. In order to monetize the app, your options include advertising and selling your products through the app, or profiting through selling the app directly.
Be sure to research enough about the needs of your target audience, so that you are not trying to cover them with a blanket of sales related information. This will assure that your customers actually view your content as being high-quality.
If your mobile marketing messages contain a link, you should link to both your mobile site and your main site to cover the widest range of mobile devices possible. If your main website uses Flash, link only to your mobile site.
Don’t ever message customers without a reason. Always have something important to say when you message them. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers aren’t looking for humorous, personal messages from a business they patronize. They’re looking for valuable information and ways to save money.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Adhering to the principles that are important to you will keep your business running smoothly.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
