Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Investing money is probably the best way to optimize your site for mobile usage in this type of marketing. Building an effective mobile website is a specialized task, considerably different from normal web design. Don’t be afraid to hire experts to do this for you.
Provide a value to the right audience. Provide value to get the attention of people outside of your friend circle. If you are looking for business executives, then you could send out vouchers to fine dining places. If you are dealing with families, try sending something that will bring them together.
Take the time to promote your business on all the social networking sites. This will help people finding your business. When you start your business social media pages, focus on the basics. You can always branch out later. Get on Facebook and claim your business there. Next go to Foursquare to put a custom business presence up.
Do your work for your readers and not yourself. To succeed in mobile marketing you need to know the likes and dislikes of your target audience. Without knowing your customers’ interests, you can’t effectively provide products they’ll buy. If you want to be successful, you need to learn about them.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. The purpose of a particular campaign will be ineffective if you use messages that don’t work. Before going live, it is a good idea to send the campaign to friends, family and coworkers to see what feedback they might have.
Avoid sending messages to people at inconvenient hours of the day. Sending out text messages at bad hours will just annoy customers.
Present part of your campaign as a quizzes or as trivia games. This strategy makes your mobile marketing efforts more fun for your customers. Consumers will likely answer quiz questions on their phones. This quiz program can be used to gather marketing data and entertain your customers at the same time.
Try A/B testing with your mobile landing page. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Then use the one that gets the most conversions.
People looking at your website on their mobiles will not have the same ease of access as computer users. Mobile-focused websites need to be as easy to use as you can possibly make them. Do not worry if your mobile site looks simple or barren on a computer; it will look a lot better on a customer’s mobile device.
Ensuring your emails are easily viewed on mobile devices is essential to ensure the effectiveness of what you email. This can be accomplished through clickable phone numbers, pages with navigation tabs, and other features that make your site easy to navigate on a mobile phone or device. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.
Don’t ever message customers without a reason. If you contact your customers, make sure you are contacting them with a purpose. A marketing campaign that starts sending out random or useless texts will not be a success. Customers need quality information from your mobile marketing.
Your web site should contain links to any social networking pages that are linked to your business. Customers are more likely to find you on a social media site, rather than look for you on a search engine.
When you design your campaign, make a plan to get your mobile marketing message across to different platforms. You have to think of many different mobile devices when making a mobile campaign. To get the most out of your campaign, make sure that the script you are using is compatible with all of the different devices.
With mobile marketing you want your call to action to be user-friendly and very simple. When you are designing forms for your mobile users to use, never forget the method with which they are inputting information. Long forms are fast and easy to fill out on a regular computer. However, the smaller keyboard of most cell phones makes it a very tedious process. If it is not easy to get on your mailing list, your customers won’t bother.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Technology can drive business away, so you have to be on top of every new release out there if you want to remain competitive.
If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Try using dedicated short code. You will pay more for this service, but it will assist you in protecting your brand. Doing this will also protect you legally.
It is critically important that each of your mobile marketing messages translates well, irregardless of the specific device or platform the reader may use. Make sure your messages will be effective over all platforms. It will be easier for you if you can simplify the messages that you are sending instead of trying to make custom messages for each device. Mobile marketing and the KISS principle work well together.
You can effectively market your business with mobile marketing, so long as you don’t overuse it. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. With the right approach, you will very likely obtain new customers and bring in more business.
