You may have no idea where to start in your mobile marketing attempts. Promoting your business effectively is always a challenge, and that is especially true in something as new as mobile devices. Apply the tips from this article to become a successful mobile marketer.
Know your audience, and give them something of value. If you send messages to strangers, you have to make it worth their time. For example, if you are sending information to business executive, you may want to consider sending a voucher for a fine dining restaurant. If you’re sending offers to soccer moms, then exploit the “mom” part and offer something family-oriented.
To achieve the highest success rate in your mobile marketing campaigns, only send the most valuable offers that you have available. By doing this you make sure your customers don’t get annoyed and actually get excited when they see a new offer.
Mobile apps that deliver valuable, targeted information to your customers will boost your mobile marketing efforts. Apps that help people accomplish a task stay at the top of the mobile charts. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Always set goals for a given mobile marketing campaign. At first, you must figure out what you want to achieve through this strategy. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?
Just like your regular business website, your mobile site should be search engine optimized. Since most mobile searches are done through Google, you will want to SEO your mobile marketing materials using Google’s preferences.
It is important to do research about your potential audience. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. It’s important to know whether your audience is more likely to use their computer or cell phone on a daily basis. What type of operating systems do they use on their phones? Find out lots of information about the audience you are trying to target, you will be more successful in reaching them.
Make the time to fully test your content. This test will determine whether your content is properly visible to your customers after you send it. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Always carry out a usability test before putting your mobile marketing campaign live. If you send messages that don’t work, it will be counterproductive to your campaign. A good test is by sending it to your fellow peers or coworkers and judging their initial reactions. You can then adjust it based on that knowledge.
Market your events through several channels to increase attendance. You can use direct mail that lets them know there’s about to be a sale, for example. Then send out an email about a week before your event, and a text as an event reminder about an hour before it starts.
Send coupons via Multimedia Messaging Service as a way to reward current customers or entice new ones. You can send promotional codes in the coupons. The codes are then linked to your mobile site by using a tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.
Use your other marketing tools to let people know about your mobile campaign. Use social networking, your website and your physical store to inform people of your mobile phone offers. Give your mobile marketing plenty of coverage, in order to give your customers many different chances to opt in.
The most successful mobile marketers start small and then expand their services. This should be something you do as well. Progress from sending texts to making calls to sending videos. Continue in this vein, socializing and building your network until it is as large as possible. Use all of the tools you can.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This is an easy way for people with smart phones to access your website and/or coupons. QR codes should appear on business cards, brochures, catalogs and posters. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
If you are using SMS marketing you need to be honest with your customers about how often you will text them. Text messages can become annoying due to notifications. Most people will get tired of receiving messages from you if you intrude too often. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. By keeping your promises, you will help to build trust with your customers.
Educate yourself first before you begin a mobile marketing campaign. Get a good idea of your customers’ needs and wants, and make your campaign suit them. Acknowledge your competition, check out what they have going on, and if that would be something you would like to try for yourself.
Have your friends test your site, ads, emails, and other parts of your campaign. If you need unbiased opinions, you can hire testers.
Get the word out about your mobile marketing campaign as a method of tapping into special offers and discounts. Advertise your deals on a host of different platforms to reach a wider audience. People will sign up when they see it will be beneficial to them. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. They are all variations on the basic themes of technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.
