Getting started in mobile marketing can seem daunting because there are so many options available to you. The following mobile marketing tips will give you helpful information on how to succeed with this innovative technology.
Use Multimedia Messaging Service technology to reward existing customers and generate leads. Put a promotional code on each coupon. Be sure to include codes on each mobile web site so that coupons that your customers obtain there can be tracked. Sending coupons via MMS is an effective marketing strategy that will appeal to both new and old customers. They serve as a way to obtain new customers, and provide bonuses for loyalty.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This will help you get their friends as customers too.
Don’t get too aggressive sending out offers. You’ll realize higher redemption rates if you don’t send them out too often. Your customers will believe that the offer is only for a limited time and is going fast, if you only send them out sporadically. If a customer thinks another offer is coming up, they might not take action.
If a large sale or event is scheduled on your site, send a reminder to those on your mobile marketing list several hours prior to the start of the event, unless this occurs in the early hours of morning. Some customers need reminders and will appreciate the heads up.
Keep it simple, informative, and brief. Lessening the amount of clicks you need will create the most efficient marketing system. A mobile keyboard can be a hassle to work with because it is so small. Because of this you will need to keep the clicks and typing down to a minimum.
Try special deals or discounted offers to attract customers in your mobile marketing efforts. You should get the word out on social networks or in other ad forms. Consumers will be more likely to sign up for your mobile campaign if they think it will benefit them. You should advertise your campaign as a quick and easy way to receive exclusive offers.
Keeping your ears open is the key to building a successful mobile marketing strategy. Keep an ear to the ground to discover what needs and aspirations your customers have, and then provide something of value in those directions. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.
The call to action you develop for your mobile marketing campaign should be user friendly and simple. Keep in mind that completing involved forms when using a PC or laptop is no big deal, but can be time-consuming and frustrating when using a smartphone. It should be easy to get on your own mailing list.
Your mobile marketing campaign could use a mission statement, if for no other reason than to keep you focused on your goals. Stay with your principles to keep you on the right track.
If you plan on adding SMS to go along with your mobile marketing, be sure that you are honest about how many texts you will be sending out, and that you are set up with an opt-in mechanism. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. This can be extremely intrusive. Limit the texts you will send. Give an honest schedule and remember the opt-in feature. Only send to those who are accepting of your messages. Honesty creates loyal customers.
If you run a business online, you are most likely aware that there are free apps available to offer to your visitors. However, do you realize that you can easily create your own apps? You could create an application specific to your business and up the results of your mobile marketing efforts. There are many exciting, engaging features available for your use.
On the mobile landing page, try out A/B testing. To get a feel on what works and what does not for your visitors, mobile environment testing should be considered as important as traditional web page testing. Design two versions of the same landing page, and see whether version A or version B is more popular. Move forward with the most successful of the two.
Paying someone to create a mobile-optimized website for your mobile marketing campaign is usually a wise investment. It can be a challenge to create an effective mobile marketing site. Don’t be afraid to hire experts to do this for you.
The audience for mobile marketing can be very volatile. Changes may occur in your customer base due to influences that you can’t control. Outdated or irrelevant technology can actually hurt your business, so it is important to remain up-to-date on new developments to maintain a competitive edge.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
Customers love to use QR codes in order to interact with their favorite brands, so include them in your campaigns. With these codes you can share coupons, promotions and discounts. They are quite user friendly and simple to capture on cell phone. As you begin using these codes, you will be able to easily provide your customers with relevant information about your company and products.
All mobile marketing techniques share some basic rules, though the specifics vary. They only vary when it comes to technology and the applications used. After investing some of your time into researching them, you should be able to determine which will best suit your needs and budget as a business owner.
