Facebook places can be useful as they allow your followers to use their mobile phones to check in with your page updates. Offer your customers a discount or freebie for mentioning your social media profile to the cashier. You can do the same thing through Foursquare, and reap the same benefits.
Use your profiles on social media outlets to draw customers to your store and encourage them to make purchases. Publicize the specials you are currently running. Send coupons people can print and advertise offers limited the people who like your Facebook page. People are much more likely to friend you on Facebook if they feel there is something in it for them.
If you are a Twitter user, it is important to take advantage of options such as automatically twitting your new blog posts, to keep your followers constantly updated. You could also post links to influential, interesting bloggers’ content. Not only will the bloggers enjoy the extra exposure, but your followers will appreciate the great content that you share with them.
When your company’s page gets new Twitter followers, follow them back. Do not give off the impression you cannot be bothered, when your friends and customers choose to follow you. People will become more invested in your business if they see you’re interested in your customers. It only takes seconds to follow back on Twitter, but it gets your customers to see that you care about them.
Letting your employees have blogs on your website is a great way to use social media to promote your company. Customers love an inside peek into a company’s workings, and these blogs offer just that. It gives them a window into your company climate, your business culture, and the different processes that go into producing and delivering your services and products. This will build trust with your customers which will lead to increased sales.
YouTube can make a great launchpad for your business’s other online presences. YouTube is used by millions of people, and is a great way to gain quick exposure. Correctly setting up a YouTube profile can help you take advantage of this. Fill your profile with useful information about you and your business, and post an obvious and easily accessible link to your site or blog.
You should make people feel comfortable about commenting on your blog posts. Definitely consider allowing comments if you are uncomfortable giving out other ways that they can talk to you. Open up the section of your blog that lets readers post comments, but do keep an eye on what is being posted. Delete spam ads or seriously offensive comments that can clutter your site.
Host Q&A sessions for visitors if you want to take advantage of social media services. Use the opportunity to educate potential customers about the entire array of what you offer. Since this whole environment is interactive, you can also include personal touches that help set you apart in your market.
Ad placement is a very important part of social media marketing so you should experiment until you find the most effective places for ads on your site. Choosing the wrong spot for your ads will limit sales, and discourage potential customers from clicking on your ads.
A photo contest is a fun way to increase excitement and exposure of your products. Have users submit an interesting photo that includes your product and offer a prize for the best one submitted. This will help others to see your page as the users post them, they will be exposing your company.
Don’t forget the fundamentals even if you are trying out the latest social media marketing techniques. Make sure you plan out a good way to market your products or business using effective press releases, and determine your ideal audience. When you mix things up and apply what you learn about how to become successful when it comes to social media marketing, you should have no problem succeeding.
Facebook games are a great way to promote your products. Imagine creating a game that features your products. Many brands have executed this marketing technique effectively, turning their little Facebook app into a viral sensation. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.
To bring higher-quality traffic to your site, make full use of YouTube’s functionality. A well-done YouTube video can give viewers a comprehensive overview of your business or of a product or service, so that they become interested in browsing your company’s website. If someone comes to your site already knowing what you have to offer, they are more likely to end up buying something.
You will need to know how to navigate each social website to properly use social media marketing. A good example is clicking on a tweet’s postage time, which thus isolates that tweet into an individual permalink. This can avoid linking to your entire profile, and focuses the linkage to the specific tweet you wish to highlight.
An effective social media marketing strategy goes far beyond posting the occasional online advertisement. You can learn a lot about your potential customers through social networking. Also, your potential customers can form connections with not only you, but also your brand. Of course you can talk about the products that you offer, but you really should just use the platform as a way to form customer bonds.
Applying these guidelines and learning new things will make it much easier for you to develop your business and its marketing strategy. It will take time and work to master it all, but when you do, the results will be like nothing you’ve ever seen.
