Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Register your business on all the social networking pages. This makes it easier for online users to locate your business. Focus on the core social networking sites at first, then expand to lesser-known sites. At the very least, create an online presence for your company on Facebook and Foursquare.
You might need to invest some money in optimizing your website to be used in a mobile format. Developing an appealing and effective mobile site may be a major challenge. If possible, this job should be handed over to qualified, experienced professionals.
Give users a way to give feedback so you will know if your mobile marketing techniques are effective. It will also make you aware of particular issues that you may be having across the board with your mobile ads. Use this information to increase your viability.
Run a picture-to-screen campaign. Utilizing a picture-to-screen campaign allows customers to utilize their mobile phones to take pictures. The user then sends the pictures using a short code enabling it to be instantly posted on a digital screen. You can post their photos on however many screens you want.
Use mobile marketing combined with other media on the web. If you have specific mobile marketing material, it will bring in more people to your main webpage. If people can do more than just passively read your content, they are more likely to buy.
Know your audience, and give them something of value. When you are sending messages to people not in your immediate circle of friends, grab their attention by providing something of value. Make the value of each message relevant to its target audience. If your audience primarily consists of families, send them offers that are family-oriented.
Good mobile marketers take advantage of the location effects available. Unlike other marketing types, this kind of marketing can find your location. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. Location awareness is an important aspect of mobile marketing: make sure you plan your strategy accordingly.
Purchase dedicated short codes to ensure the authenticity of your company. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. At some point, your short code will be recognized and people will associate it with your company. Using another company’s short code can also get you into legal trouble. You might get into trouble as well if a code sharing company you use has abused the system.
If you want to create a mobile app for your business, make sure it does something useful that will make customers want to use it again and again. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Keep your message relevant. Sometimes in an effort to expand marketing efforts, business owners can rush their presentation of an opportunity or communication that ends up taking away from business reputation because of its sloppiness. The information that you provide must be relevant to present customers and potential customers. If you give them what they desire, they will patronize your business more frequently.
Optimize your mobile marketing campaign to work on any platform. It’s important that your messages work no matter what type of phone your customer is using. It can also save time and effort if you write simple, non-customized messages that suit every platform. Mobile marketing works very well with the “Keep-It-Simple-Stupid!” philosophy.
Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Apps have become very popular because they are so helpful. Use the app to advertise your business through links. You can also profit from selling your app to others.
Make sure you send text messages at reasonable times. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, no matter what the message says.
Always set goals for a given mobile marketing campaign. When starting off, figure out what your goals are and how you can apply them to mobile marketing. Think about outcomes such as a boost in sales from established customers or the engagement of a potentially new market.
It is important to have your own dedicated short code. While the price is higher, it can help your brand stay protected. It offers some legal protection for you as well.
Do not contact your customers just for the sake of contact. Always ensure that what you are saying is relevant. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
You will obtain more customers by placing maps and directions on your website that can be used by mobile devices. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Run a usability test before you go live with your campaign. It will allow you to make sure your audience can view the material you are going to send out. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Mention it in other ads, on your website and on social networks. People will sign up when they see it will be beneficial to them. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Mobile marketing can aggravate people if not used properly. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. By doing so, you are sure to attract additional clientele and generate new profits.
