Take a look at your Twitter feed and figure out which posting times produce the most responses and re-tweets. Sift through that data to optimize the timing of your messages. If you use the services of automated messaging services, set it up so that your accounts sends out tweets at those times your followers will most likely already be on their accounts.
Apply relevant hash tags whenever possible to boost the number of individuals who see your Twitter content. For example, if you’re sharing cooking tips, use tags like #cooking and #food. This will get your posts to show up in lists and searches and will let people who aren’t following you see what you have to say.
One tried-and-true marketing approach is limited offers. Social media sites like Twitter and Facebook are the perfect place to post such offers. Make sure to give them enough advanced warning to be able to take advantage of the offer! Customers who later realize that they missed out on a deal will pay closer attention to your posts in the future. Add this to your content so users will follow your updates.
Interact with the customers as long as you can. If it’s appropriate, comment on their blogs or Facebook status. Just don’t interfere with personal discussions. If someone is discussing an issue that is related to your business, then you can contact them.
Facebook games are a great way to promote your products. Creating your own games is relatively easy: use your creativity to come up with games about your products and industry. Some brands have found a lot of success by using Facebook’s games. These have become rapidly spreading on the web. You can have a professional game designer handle all the details, but try to come up with a great gaming idea yourself.
People should feel welcome to post comments in response to your blog entries. The most beneficial part of this is that it can be done without having to divulge personal contact details. Monitor blog comments so that customers don’t get away with posting inappropriate items. Remove spam comments and offensive statements that preclude a friendly exchange.
You must be sure to keep your professional and personal Facebook accounts completely separate from each other. Your followers shouldn’t be able to see the games you play or find pictures of your family. You should also use different names for each page to ensure that customers don’t accidentally access your personal page when looking for your professional profile.
You certainly know about Facebook, Twitter, and YouTube, but there are also less populous social networks that cater to specific interests. Particularly if your target customers are youth oriented, research what networks they are using and why.
Make it easy for your readers; help them share your content information with their own network of friends. Provide a link to allow your customers to share your message via Facebook in all your communications. While it may be a little extra work to get the button up, the results are more than worth it.
Use your business name to create your Facebook and Twitter accounts. This will help protect your business name from being used by someone else. Even if you don’t plan to actively start your social networking marketing campaign now, you will have a guaranteed security for the future.
Create enticing headlines. In many instances in social media, all folks see is the headline. Make your headlines so intriguing that people can’t wait to click the link that leads to more information. A good headline can be the difference between getting noticed and being ignored.
Take advantage of YouTube by adding it to your marketing plans that use social media. YouTube can be a an effective way to attract site visitors, as they will already know a bit about you when they view the videos you have uploaded to YouTube. If your visitors already know something about your product line before browsing your website, they’re more likely to buy something.
One way to get more Facebook likes is to add a “Like” button to your blog, so that visitors can like your Facebook profile directly from the blog. Since it is easy to do, chances are your readers will do it. It’s more likely that your readers will come back if you make it easy.
Share the updates of influential Twitter users or mention them in your posts by including their usernames after the symbol @. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
Be sure and include a way for visitors to subscribe to your Facebook page, Linkedin, Tweets, etc. Your customers are likely to already be using social media daily, so leveraging that to remind them of your deals or special offers is effective in keeping them coming back to your site.
Offer your customers the chance to respond to a survey about their social media usage. You will definitely want to establish a social networking presence for your business if your customers report spending an hour or more a day on social networking sites. If it so happens that your target audience is not affiliated with any social media sites, than it may be best to focus your efforts in another area that your audience better relates to.
Like was talked about in the beginning, you can help your business out the most by having good information. You will need a ton of good information regarding social media marketing, because it is so broad. Utilize the tips you get here, and you will find that your efforts are successful.
