On the subscription form for your mailing list, inform potential customers of what kinds of messages you plan to send. Inform them about the typical content of your emails and the number of emails that they can expect to receive per week. This will help newer subscribers be aware of your frequency and content.
Test your emails across a variety of platforms for the most effective campaigns. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. An email will look much different when viewed in Gmail than it does in Microsoft Outlook, for example.
Send your marketing emails out on a regular schedule. You will want to send out newsletters consistently on the same day each week. Try to target a specific time as well. If your customers expect to receive a newsletter from you on a regular basis, they will be on the lookout for the next one.
Be certain that every recipient of your email messages has indicated a willingness to accept them. By doing so, your gain customer trust, and protect your reputation. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email marketing campaign, and in turn, your business.
Be sure that each person on your mailing list has granted you permission to send them emails. If people do not willingly sign up for your emails, you could reported for spam.
One great way to follow up with customers and clients through email is to send them a free offer in one email. Include a link in your email to your site, complete with instructions on how to access the free product or service. Make your offer for a limited time or for a limited number of customers to increase the chances that your client will act quickly.
Your marketing emails should contain rich content to complement the request for business. Provide your readers with special content that they cannot get on your regular website. Promote special offers on products and services in your emails that are exclusive to your email customer. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
Give your subscribers a birthday message. Allow your subscribers to include their birth date on the sign up form, then follow up with an automatic email on the big day. This simple step will make customers feel like you are about them, especially if they receive a special birthday coupon or discount along with your birthday greetings.
Your email marketing campaign should be closely linked to your SMS marketing. You will be able to convey more information to your audience and remind them via SMS of something they read about in your emails. Occasional text messages will keep your customers thinking about your business.
Do not continuously insist that your subscribers “Buy Now.” ” marketing approach. This is a very repeatitive way to go about things and you may be considered a spammer and lose a lot of customers. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. Your subscribers will appreciate it, and will be more likely to buy from you.
Create a sales list that is extremely targeted to groups of people. Do this by learning what your most profitable customer base desires and giving them the opportunity to recommend your mailings to like-minded friends and other contacts. One way to target your list while also giving your messages more weight is to give your emails the feel of insider, exclusive information available only to subscribers.
Always use your colors and logo in your emails. You want to be consistent because your subscribers are familiar with what your website looks like so they already associate the design, colors and logo you have with you. Your emails will have a lower chance of being deleted if they are consistent.
Make sure your email marketing strategy makes use of “smart persistence.” While you need to be persistent, it must be with the right customers or else it is not going to make that much of a difference. Persistently emailing disinterested customers is obnoxious to them, and it wastes your time and effort.
Keep your emails concise and focused. Few people will bother reading past a couple paragraphs, no matter what your message entails. They only have a limited amount of time, and they are not necessarily that interested in your message. Just make your point quick and move on, as they will then be willing to come back for more later.
When following up with your prospects, you should consider sending a follow-up email that includes a message about your products or services. Give them an invitation encouraging them to look around. The last line of your email might include a 30-day money-back guarantee in the event the customer be dissatisfied.
It is very important that when a customer chooses to opt-out of your email communications, you recognize this and stop sending them emails as quickly as possible. If you send emails over a week once they’ve opted out, it’ll look disrespectful to them.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. Let them verify that they want to subscribe by confirming their email address. Place two links in the email, one to confirm the subscription and one to refute the subscription. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
As you could see, any type of business could use email marketing in order to get more consumers without paying high expenses to other marketing companies. Email marketing is so cheap that you would be a fool to not take advantage of it. Once you apply the tips from above, you will see results.
