Write in a way that will affect your audience, not in a way that allows you to get around the spam filters. If your emails are written properly, and don’t contain mostly sales information, you will be able to get past the spam filters easily. Using evasive language to avoid using sales talk might get you past the spam blockers, but it may also annoy your customers as well.
In all your emails, you need to use a call for action. Let your email recipients know what they need to do by telling them directly. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. You can repeat these sections by including them in both the top and bottom of your messages.
Keep in mind that the ultimate goal of any email marketing campaign is to build your brand and sell more products. Avoid cutting corners, targeting the wrong audience, or using any other strategies that will lower the success of your email marketing campaign. Only engaging in white hat tactics will ensure that your reputation remains intact.
A post-purchase email is a great way to follow up with a customer. In this email, include a coupon to encourage an additional purchase. In that email, entice them back to your site by telling them they will see the discount after clicking on a link. Include a sales pitch stating that the client can experience significant savings via your coupons.
Try using a personal tone in your email campaign. Customers are more positive to these kinds of messages than impersonal or bland ones. When you make the message come from someone like the President or CEO of the company you let people feel like they are cared about and give a lasting impression to your customers.
Develop email campaigns that promote holiday specials. Also consider special promotions for relevant events, such as the Super Bowl. Make a yearly plan which includes these events. Come up with campaigns that revolve around major retail holidays, including Christmas, Easter, Valentine’s Days and any others that may be appropriate. You can better your sales by marketing in the slower periods of the year.
You should always have permission before emailing any individual. When you send out spam, your emails won’t be effective. In some cases, potential customers become disinterested and choose not to work with your company.
Always have one clear message in each email. Don’t overwhelm your reader with a ton of text! Create one simple message that is short and direct to the point. Your customers will be pleased that they are not being bombarded with superfluous data.
Take the time to send a message to your subscribers on their birthdays. When your subscribers are signing up, give them the opportunity to provide their birth date. You can then send an automatic birthday greeting on the appropriate day. As an added extra, add a discount coupon to show your customer how much they are valued. It will be remembered by them in future transactions.
Make sure your email marketing campaign has an exit sign for those that want to opt out or unsubscribe. Email may be cheap to send and receive, but it isn’t free. Also, the ill will caused by a perception that you are a spammer will hurt your business and potentially prompt online blacklisting of your enterprise.
Stay consistent. Keep your company’s logo and the colors and style you use the same in every email. Use a standard, easy-to-read font. After receiving a few messages, consumers will begin to recognize you, hopefully causing them to pay attention to your emails. A recognizable brand is an important marketing factor, especially with email marketing.
You want your email to be as personal as you possibly can. If you send emails which the reader identifies with, they will be more apt to buy from your company. An example of this is including the reasons that they signed up for your emails if you know that information.
If you provide a link to opt out in your emails, make sure that when people use that link, that you actually take them off the list as soon as possible. It is easy to think you are not adhering to their wishes, when they continue to receive emails after the opt-out has been used.
The information you collect from your customer upon signing up for your list should be used to give them the best shopping experience possible. When a customer clicks on a link from an email the information should be filled in on a purchasing form automatically. This will speed up the checkout process and make it easier for them to buy your stuff.
You should always ask permission to add an address to your list. If you do not get permission first, you might be looked upon as a sender of spam. So, get permission before you send email in order to avoid building a bad reputation and getting blocked by potential customers.
Try different email formats until you find what works best for you and your readers. Always put the most important information and new offers on the top of your emails. Try different formats in order to see which elicits the most responses. Once you know which ones will work and which ones won’t, keep doing the successful ones! This can help your consumers know what they can expect from your messages and where to find information they need.
After you learn the basics of email marketing, the next step is to design a message and newsletter format that catches people’s attention and keeps it. Put yourself in their shoes and figure out what’s interesting to them so you can market more effectively. You will be surprised by the great results that you have.
