Many businesses have turned to Internet marketing as their preferred marketing method. There are a wide variety of choices available to marketing your business online, ones that can be done easily and with little knowledge. Use the suggestions in this article about leveraging the many electronic communication channels for your marketing strategy.

Pay attention to your competitors. Their strategies may help you refine your own, allowing you to better reach your customer base. When looking at a competitor’s website, put yourself in the shoes of a customer. If you would purchase their products, what about their marketing encourages you to do so? How can you incorporate some of these strategies into your own website?

The most important thing you can do when selling on the Internet is to create an attractive website. There are billions of websites, so if yours looks like all the others, you won’t make many sales. A good method for doing that is showing off a service you offer that others do not.

Minimize the use of tools like Flash or AJAX. Though you may like the visual and interactive appeal, they do nothing for your search engine rankings. Only use Flash sparingly. Be sure to add plenty of navigation links and keywords to the pages the use Flash.

Keep detailed records of your statistics. This information should encompass traffic, conversions, sales, refunds and anything else that is measurable. Keeping impeccable records will help your Internet marketing strategy at every step.

A few basic tips can help you get started with Internet marketing. Try incorporating some of the tips you learned here to help your online presence become more recognizable and to help quickly grow your customer base. For customers who live in the electronic age, you can use Internet marketing to increase your bottom line.