Mobile marketing is a great revenue builder if you have the technical expertise or are willing to learn the necessary knowledge to pull it off. It can garner you a lot of exposure if done correctly. To begin working toward this goal, keep reading for additional insight and advice.
If you incorporate links in your mobile messaging campaign, make the link back to the mobile site for older model cell phones and link to the desktop-based website for smart phone and tablets that are capable of handling it. If your regular website uses flash, then link users back to a mobile site exclusively, since many tablets and smartphones do not use flash.
A/B testing is a great tool you can use for mobile landing pages. Testing out a site is as important for mobile marketing as it is with a regular webpage. You can see what works and what doesn’t. Come up with two versions of landing pages and see which nets more transactions. Choose the better performing option from the two of them.
A MMS service will enable you to send coupons and offers to current customers and potential customers. Attach promotional codes to your coupons to track which customers are using them. Using special tracking codes, you can link these coupons to your website. New customers can be attracted with coupons, but you can simultaneously reward loyal patrons with the same method.
Try putting quizzes and trivia into your mobile marketing campaign. Usually when a mobile phone owner receives a quiz question by text, he or she will respond. Quizzes can help you get feedback about your products or encourage them to look around your site. In addition, the customer will be entertained.
While mobile marketing is an effective way to connect with your customers, it is important to develop campaigns that work across multiple platforms. Customers are waiting out there with a plethora of different mobile gadgets; your marketing efforts will have no good effect – or even a negative one – if it doesn’t work with a customer’s particular device.
If you really are serious and want to have a great mobile marketing campaign, try to only send offers to the best. This not only helps to prevent your customers from becoming uninterested in the messages you send but actually makes them eager to find out about the details of your latest promotion.
Try to get a lot of marketing data regarding your intended recipients as possible. This will make it easier for you to target their needs and wants. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.
Limit the number of offers that you send. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. The best results are from customers feeling they have to react fast to take advantage of an offer. If they get comfortable seeing too many offers, they might be inclined to disregard this offer.
Use your main website to your advantage. Let visitors to your website know about your mobile apps. Show customers who visit your website how they can connect with you when they’re away from their regular computer.
Remember who you are talking to if you are going to make phone calls, they are people whose lives you are interrupting. Act accordingly.
Work to understand your customers. Understanding the wants and goals of your customers is the basic premise of mobile marketing. If you cannot determine what your customers want, you won’t make any profit from them. If you want to be successful, you need to learn about them.
Include discount coupons or coupon codes in your mobile marketing campaign. People love a deal. Customers love discounts, and they will want to visit your site to find out more.
Keep in mind that there can be different levels of mobile customers because of various outside influences; also note that once the entire market changes then customer base changes as well. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
Social media reigns supreme on the mobile devices of most users, so it is essential to make it a part of your marketing plan. By rewarding customers with a coupon, you can encourage them to talk about your site on Facebook or Twitter. This will bring recognition to your company and get people sharing information about your products and services.
If you decide on creating a mobile app for your company, make it relevant and useful to your customer base. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.
Remember that while there are only a few web browsers that are popular, there are many different phone platforms. Make sure your messages will be effective over all platforms. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. The KISS principle is in full effect in mobile marketing.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. This way your customers won’t forget to check out your products.
Purchase dedicated short codes to ensure the authenticity of your company. At around $2000, this method can be costly. However, it may eventually become linked exclusively to your brand. Your short code can lead people directly to your company. Buying your own codes will also protect you from legal issues relating to shared codes. You could be held responsible if you employ an unethical code sharing company.
There are so many different strategies and techniques that can improve the performance and efficiency of your mobile marketing program. These tips will give you ideas on what you can do.
