If your site is mobile friendly, make sure it includes a great map to your location. A lot of people use mobile devices to track down brick and mortar stores in their area. Make it easier to locate you. Include a map to your location, and make it easy to read. Give your customer access to precise directions by including a built in Google Maps link.
Offer customers a type of trivia game or product-response quiz with your mobile campaign. A lot of people will play a mobile quiz game on their phone during an idle moment. This quiz program can be used to gather marketing data and entertain your customers at the same time.
Realize that those on a mobile device won’t be able to navigate a complicated site very well. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. It might be easy for your customers to fill out longer customer forms on their computers, but the small screens of smartphones can make even short surveys frustrating. If it is not easy to get on your mailing list, your customers won’t bother.
Make sure to share your business information on all of the best social networking pages. If you want your business to be found, this is an important step to take. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. At the very least, create an online presence for your company on Facebook and Foursquare.
Social media rules mobile devices and you need to capitalize on this for your marketing campaign. If your customers will share your page or TwitPic your store, you could give them something. This is a wonderful way to reach clients who haven’t heard of you yet.
You have to understand that the type of mobile users you are addressing to is influenced by other markets. Stay up to date on the mobile market and adapt your own campaign. New technology can lure your customers away. If you are going to remain competitive in mobile marketing, you need to be vigilant about staying on top of the trends.
QR codes are efficient when your customers are particularly tech savvy. Those with smart phones and appropriate mobile devices can easily access specials or your website. Print the QR codes on brochures, posters, catalogs and business cards. With a QR code, an interested customer can instantly find out more information about your products and services.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. It is important that you are distinguishable from your competition.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Because SMS is inherently linked with the notification systems of mobile devices, it can become problematic if it is not used correctly. Using this type of marketing can feel intrusive to your customers if you are not careful. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. Honesty can make your brand more trustworthy.
Instead of using shared short codes, purchase dedicated ones. It can be a little pricey, about $2,000, but it can be linked to your brand. Eventually, people will make the connection between your company and your short code. Using another company’s short code can also get you into legal trouble. For example, if a free or discounted code sharing service breaks the rules, your association with them could get you in trouble, too.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Follow the same principles you have used in your previous campaigns.
Be simple and also concise. You can minimize your process by reducing your clicks. A mobile keyboard can be a hassle to work with because it is so small. Therefore, you want to minimize typing whenever possible.
Limit the amount of promotions and deals you send to only the best kind of offers if you’re serious about utilizing mobile marketing to the best of your ability. This ensures that your customers look forward to your messages and continue to view them instead of ignoring them due to high volume.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should operate this way too. Through various processes, you will be able to build as large of a network as you want. Don’t be afraid to try a lot of different methods.
Choose the right target audience for your marketing efforts, and make sure that your content is valuable to them. When using mobile marketing, you should ensure that the information that you send is valuable to your intended audience. If you are looking for business executives, then you could send out vouchers to fine dining places. If instead you cater to families, try a more family oriented venue for your voucher.
So, as you have seen, it is true that mobile marketing requires research, work, and effort to start bringing in the profits. It is also accurate that in order to see results that you have to keep at it. Keeping the aforementioned tips in mind, you are well on your way to being successful with it.
