Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. Additionally, having a referral rewards program will help you grow your customer and email base.
You can get your audience’s attention by sending out a coupon. Add a link in your email and ask them to follow it for more information. Include a final message that highlights the money saving benefits of following the link to your site.
Make your email subject lines witty, interesting and exciting. The subject line is your first, and maybe only, impression, so make it count. Otherwise, the message may well go unread. Emails with dull subject lines, or ones that seem suspicious, will be deleted unread.
Give website visitors multiple ways to subscribe to your list without pressuring them. Convince your customers that you won’t sell their information to other parties, and inform them of the ways that signing up for your email listing will benefit them. Customer information is the lifeblood of any successful email marketing campaign, after all.
With email marketing, your goal is to get some attention. You may have to make several attempts before finding success. Be sure that you alter any part of the campaign that doesn’t bring you good results. Continue testing new strategies and mixing things up to keep your readers interested and your emails on the cutting edge.
Emails are very fast, personal methods of communicating with your customers. When you send an email, it’s important to remember to keep it short. Few people will care to read a lengthy, thousand-word wall of text about a single product or service. Include a link to your website to make it easy for your customers to gather details on it.
Come up with a sales list that is targeted very well. The best way to do this is to get your best clientele to help add their friends and contacts to your company’s mailing list. If your list is exclusive, it will seem more professional and command more respect.
Do your best to keep your email message personal. Like it is with many other methods of marketing, you will find more customers willing to do more business with you when you are more personable. As an example, if you happen to know the reason they signed up for your emails, then be sure to include something about that in your email.
Limit your email communications to once a week. Your customers are busy and don’t want to be bombarded by too many messages. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Ask the individuals who are part of your email list for permission prior to sending your messages. No one likes unwelcome messages taking up space in their inbox. Sending email that is unwanted will work against you. The best way to use email marketing is towards customers who are interested.
Consider emailing without images. Images are great, but the time they take to load, or if they ever load at all, can be discouraging. Know that not every reader has the same connection speed, or fast computer as you. Your focus should be on creating quality ad copy, not images. Doing this makes it more likely that people will stick with you.
Try mixing up the format to engage readers more. For example, use plain text if you usually use HTML and vice versa. When done judiciously, it can make your customers feel a personal connection to you and your products.
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Utilize the same color scheme that is already being used, and ensure that your company logo is included on all messages that you send. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
Use your emails to provide customers with incentives. People will buy something from you if you provide them with a reason to do so. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
A great hint for following up with clients is to send a freebie through an email. Include a statement as to how they can take advantage of this deal. The end of the email should explain that they need to act quickly before your limited numbers of freebies are gone.
When a customer buys something from your business, send an email that encourages him to contact you should he need the same kind of product in the future. Remind them that they are welcome to compare products and prices. Offering an incentive at the closing of your email, such as a money-back guarantee, is a way to make the message even more effective.
It is good to ask individuals who want to get your emails to opt-in twice. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.
The hints above can transform your marketing campaign from useless spam to interesting mail, but you have to work at it. Try using email marketing for your current campaigns or try it with some future campaign you cook up. Email marketing can put money in your pocket.
