If you have a new client or prospect, send them a follow-up email. Invite them to visit your site often for new products or special deals. The conclusion can offer a money back guarantee or limited time return.

Be sure you have good content in your emails and that it isn’t all a marketing pitch. Information that is useful to readers and can’t be found on your site is particularly appreciated. Include offers for your products or services. Send special deals and holiday greetings, and remember to not only email when you desire something of your customers.

Consider adding an endorsement to any followup emails you send. Add a statement within the message which would inform them of any benefits they could expect right now. The end of the message can include a link that they can click on to submit an order.

Be ethical, and send your marketing emails only to those who have provided their permission for you to contact them this way. If you send emails to people who haven’t signed up to receive them, you will not only not get any new customers, but build ill will, as well. When your email provider gets many spam complaints about you, it can result in them dropping you because of policy violations.

Your emails should always include brand logos, as well as color. The people on your list already recognize the logo, design and colors from visiting your website. Matching your emails to your website makes them seem more familiar and reduces the risk that a subscriber will accidentally delete them.

Try not to send out important emails on or around any major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. There are always going to be exceptions to any rule. These emails can be things about Black Friday or other holiday sales your company may be having.

Test your email messages with different platforms before sending them out. When you have perfected a design, try testing it on multiple browsers or operating systems if you can. Viewing a message on an Android phone can be a far cry from seeing it on a PC based format.

Every email you send should have a convenient link that allows them to opt out of receiving further messages. Even if email messages aren’t expensive, they do cost something. Email marketing campaigns that are targeted for unwanted mailings often result in bad reputations and blocked listings.

Create your opt-in list organically. Never rent or buy lists. Use business cards given to you at networking functions and industry events to boost your list. You should also provide a place to sign-up on your website. Your list will remain relevant, while your business and profits grow.

Make sure you create content that will appeal to the people and is not just written to make it past spam bots. If you use natural-sounding dialog and minimize the sales-speak, you are unlikely to be captured by anti-spam software. Certain phrases and methods created simply to avoid using words like ‘free’ will only annoy your readers, and will likely attract the attention of the spam filters.

Add a personal touch to your marketing emails. You can do much more than merely using the recipient’s name in your message. Use all the information about your subscribers that you have at your disposal. Break down the groups by interests and send different messages to these groups in order to appeal to them.

Avoid using too many images in your emails. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.

While in the opt-in process, be sure to ask for the names of your customers, especially their first name. If you have a name for each customer, you can send a personalized newsletter with the customer’s name. This will help build customer relationships.

Educate yourself about email marketing using whatever tools necessary. Check the web and the library for books on the topic. There are a lot of classes that you may be able to enroll in to benefit you.

Figure out what day of the week is best for sending out your emails based on the type of product you sell and the demographics of your customer base. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. However, if your newsletter is leisure or family-related, send it out on Friday or the weekend.

Any message you send out should be proofread for spelling, grammar, and sentence structure. You have to make sure all your newsletters and emails are letter perfect. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Additionally, if you incorporate links within your message, test them for functionality.

Every email should contain one clear message. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Create a message, keep it short and make your point. People will appreciate having access to clear information and not having to read through a long email.

Now you can plainly see that email marketing is a great tool for a business of any size to build its customer base. At just a fraction of the cost of a traditional marketing campaign, it is a great deal with great results. Use the tips you’ve learned here to implement your own marketing strategy and increase sales today!