Try and keep your subject lines less than 60 total characters. A lot of email clients truncate the length of subject lines. Some others can’t display beyond this length. Even if that’s the case, it’s important to get to the point because people browse over messages quickly and not getting to the point may result in your message being deleted.
Always remember that as each day goes by, your subscribers will likely be viewing your messages on a mobile device or through a smartphone. Mobile devices have lower resolutions, so your space will be limited. Figure out what your restrictions are and then work within them.
It is very smart to have people double opt-in in order to receive email messages from you. This might seem difficult, but it will ensure that those are customers who want to get your emails. As a result, you are less likely to get in trouble in the future.
Before sending your email, take a step back and proofread it. Accuracy is important in all forms of correspondence, including emails and newsletters. Before you send the message, test the layout of the email so you can ensure everything shows up as intended. Ensure that any links contained in your email are functioning, as well.
Keep in mind that major holidays are not the best time to send out important emails. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. There are obviously exceptions to this rule. These emails can be things about Black Friday or other holiday sales your company may be having.
Your emails should always include brand logos, as well as color. Your customers will be familiar with your company’s traditional logos and will associate the colors and designs you use on your website with your business. Since the customers will quickly realize the message is from you, there’s a much better chance the message will be read instead of deleted.
Make decisions that will improve your reputation and ensure that your customers can trust you. Avoid cutting corners, targeting the wrong audience, or using any other strategies that will lower the success of your email marketing campaign. Remember, your company reputation is at stake. Always make choices when it comes to email marketing with that in mind.
When you offer people the opportunity to opt-in for emails, be sure that your site requires that they double confirm. People often mistype their email address the first time they type it, altering two letters of their name or entering .cmo instead of .com. When you ask them to enter information twice, it helps you to confirm that what they have input is correct. This will help ensure that your emails get to the individuals who want to receive them.
You need to make sure that you are using a persistent strategy. Having said that, you should ensure that this is with the correct customers. Otherwise, it won’t matter all that much. This is because certain people may find that persistence annoying and will not want to work with you.
Try emailing without images. Images can definitely enhance your copy, but they can take a while to load if the recipient is on dial-up, and many people disable images in email for security reasons. Remember that there are different internet speeds as well as types of computers and mobile devices. Focus the majority of your efforts on your content, rather than images. If you keep these guidelines in mind, more people will read your emails.
Create informative and entertaining content for your email marketing campaigns, not just information about the items you sell. Make sure that your subscribers receive special articles that are only available via email. In addition, include an exclusive offer for your products. You should send out specials and holiday greetings, don’t only send emails when you want something.
Your subject line should be designed to grab the attention of your reader. You have to get the subscribers’ attention, so that they want to find out what the email has to say. Emails that have headlines or subjects which are suspicious will be deleted or remain unopened.
Always get customer permission before you begin contacting via email marketing. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Don’t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. Filling your mailing list with individuals who never chose to receive your marketing emails will not do your business any favors among potential customers or the account owners. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
Try to not send more than a single email marketing message in a week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
You might want to include an endorsement in your follow-up emails. You could put a statement within your message that informs them that it’s possible for them to benefit now. Include a link where they can quickly order whatever your email is offering.
Using emails to market to your customers is the simplest way to get your message out. The advice provided herein can assist you in your foray into email marketing so that you can eventually master it.
