Optimally, utilizing social media as a marketing medium necessitates the ability to learn and operate the controls of each social media website. For example, if you click on the time stamp of a tweet, it gives you a URL that leads directly to that tweet. That works well for a web of links that point to one particular tweet of yours, instead of your entire stream or profile.
Followers view tweets containing nothing but an inspirational quote as an indicator that you are unable to write your own original content. They will see it as filler content and they will view it as more of an annoyance than anything. If you feel the need to enlighten the world with some quotes, make sure they came from you.
You can effectively create publicity by hosting a contest on Facebook, Twitter or an other social media site. Choose some prizes that will be of interest to your audience to encourage people to enter the contest. The social aspect of this new online media makes it easier than ever to quickly disseminate information. Be sure to create contests that are enjoyable and unique, as well as promote the products that you want to sell. A contest example that you can try out is to design a logo for one of your upcoming products.
Keep your business site interesting and informative by hosting blogs by several of your most successful or engaging employees. Blogs make it easier for customers to understand the way that your business operates. They’ll meet the people who work there, learn more about your company’s beliefs and standards, and know how the product gets from it’s raw form to their home. This will build trust with your customers which will lead to increased sales.
If you want to really impress people through social media, conduct interviews with the authorities and movers and shakers in your niche. Then post YouTube videos of these interviews. Now only will you create content which your targeted audience will be interested in, but you’ll also be connecting your brand with field leaders, building your reputation as an authority. This gives you an authenticity that money can’t buy!
Remember that social media is social. It is not just a place to advertise your products and services. You can become better acquainted with your customers by using social media. One of your goals should be to get your customers to view you as a real person and to interact accordingly. You can think of social networking as both a place to interact with customers for customer relations, as well as a place to promote your products.
Social media marketing may be widely popular, but that is no excuse to jump onto the wagon without developing a plan. Learn how social media works and the etiquette requires, then outline your campaign and begin to build it into reality. By doing the necessary preparations before executing your social media marketing campaign, you will be able to prevail over your competition.
Social media is a great way to enhance the user-friendliness of your storefront. For example, prepare a Facebook store and link to it from your posts. Many Facebook users spend hours at a time browsing through others’ pages without ever visiting another site. Make the most of this by allowing them to make purchases through your Facebook page. With a Facebook-oriented storefront, you do not have to worry about pulling users to your primary site, and they can stay where they are most comfortable.
Then share all of your updates at Twitter and mention people in your posts and use the @ symbol to do so. When the user sees that you have created a post, that person will be highly likely to respond or to repost your original post.
Holding events such as a photo contest that relate to your business is a wonderful way to involve your followers in your social media marketing campaign. Judge the submissions and offer a prize to the person who’s entry is the most creative. People will end up sharing pictures with you and others in their list of friends; those friends may not know you, and when they share the photo they give your company wider coverage in new markets.
You can schedule a twitter party in which your customers can get advice from bloggers. Identify a specific time and date during which all of your followers use hashtags to discuss a trending topic. Ask a few knowledgeable bloggers to chat with your customers. Try to select prominent bloggers who can promote the party, and draw more potential customers to it from their own networks.
Take some time before you launch to try some experiments with different ideas before you actually put them up on your social media profile pages. Just because you’ve launched doesn’t mean that you can stop experimenting! When you do this, you prevent the release of content that can bring down your business and harm your image.
Make a Yahoo account for yourself. Once you have done this, spend some time browsing through Yahoo Answers. Yahoo takes questions from its users and posts them to be answered by other users. Look for unanswered questions that relate to your products and services, and find a way to organically recommend those products and services as part of the solution. Provide quality answers often in categories related to your business, so that you can become known as an expert.
With social media marketing, you will not have to worry all the time about how much money you are spending. Focus on quality content, videos and pictures to establish a core audience. With so many different resources at your disposal, you should be able to quickly and confidently expand your online presence.
