Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Buy your own short code instead of using a sharing service. Although it is somewhat expensive at approximately $2,000, you can link it to your brand. People will begin to recognize the short code and relate it to your business. It is a tiny price to pay and you won’t need to worry about legal problems as well. If the company that shares the code engages in unethical practices, you may be in trouble as well.
No matter what medium you use to access your customers, remember that they are people, just like you. Act appropriately.
Present your mobile marketing campaign as an exclusive place to score special deals and money-saving offers. Promote your mobile services on your social networking sites and your website. If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Present your campaign as being helpful and fun in order to bring in the greatest variety of consumers.
Any mobile marketing you intend to do should be checked for cross-platform compatibility. This includes cell phones, iPads and other wireless gadgets. If you want to be successful in your marketing venture, make sure that the scripting you choose works on all the major platforms.
A short, dedicated code is best. Even though it’s more expensive, it can safeguard and promote your brand. A certain amount of legal coverage comes with it as well.
Learn how mobile devices work so that you can design your site and ads accordingly to be an effective mobile marketer. If you want to know what your customers are dealing with, try out the phones that they are using.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. Google is the most popular mobile browser, so start there when you begin to optimize mobile browsers.
Multimedia Messaging Services are fantastic for the instantaneous delivery of coupons and rewards. MMS can also be effective in capturing the attention of new customers. Include promotional codes with the coupons you send. You can link these codes with a mobile site that has uses a unique tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.
Begin your efforts with the acquisition of phone numbers for your database. Don’t just add cell numbers to your marketing database via your mobile. You really need to get their permission before starting. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Stake claim to your business name on social networking sites. Being located in all of these places is crucial to your business’s popularity. First, focus solely on the basics of your business, then expand content from that point. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. To calculate the success you are getting, you should check your campaign longevity and not the sales numbers. Apply the same formula to design a better campaign.
If you want more customers in the local area, include mobile friendly maps within your website. Mobile friendly maps will also allow people who are searching for nearby businesses with their cell phone to find you easily.
Start a picture-to-screen campaign. Campaigns that utilize picture-to-screen allow customers to snap photographs with their cell phones. The customer will then text this photo and a certain code to a number you provide. These two things together will cause the picture to be posted on a specific webpage or screening. The photographs can then be displayed on multiple digital billboards or on television.
Be sure to send unique messages every time when using mobile marketing techniques to contact your customers. Never send the same message more than once. If your customers receive too many texts that are not of value to them, then they will feel like they are being spammed and are unlikely to unsubscribe from the service.
Don’t squander your customers’ limited attention. Remember that everything you do has a purpose, so don’t get caught up in the adrenaline of using mobile marketing. Be sure that prospective and current customers are getting information that is relevant. When you are providing the products they truly need, they will reward you with their business.
Research your audience. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. Are they using cellphones more than computer? What type of operating systems do they use on their phones? Find out all you can about those you wish to reach, so that you can reach them.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Your clients will have the desire to view your text messages and consider your offerings, whereas people who are not clients will have little or no interest in them. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
As you have seen, mobile marketing techniques, while various, share many fundamentals. They only vary when it comes to technology and the applications used. Just employ a little common sense and a little research to identify the methods that will work best for you in your situation.
