Do not ever send emails to your customers more than one time per week. Chances are, your customers receive a ton of email everyday, just like you. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Use A/B testing to view the subject line. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This way, you will be able to gain insight as to which subject lines will encourage the highest open rates. You will also see which subject lines people will skip over without reading.
Write in a way that will affect your audience, not in a way that allows you to get around the spam filters. If you create a good message and do not include too much sales talk, you will avoid spam filters. If, however, you use linguistic acrobatics to stay away from words such as “free,” your words will simply turn off readers, and you may be nabbed by spam filters anyway.
Never email a customer without getting their permission first! When you send out unsolicited emails, you risk receiving mass amounts of complaints and becoming known as a spammer. This will result in unread emails and wasted marketing dollars. Not only that, but a lot of people will choose to opt-out, which means they will not get anymore emails from you. You also run the risk of violating your ISP policy if you are called a spammer.
On your opt-in form on your website, give details about what you will send to subscribers and how often you will send it. They should know what kind of emails they can expect to receive, along with when they should expect to receive them. New subscribers will know exactly what to expect from you, and won’t be shocked by the quantity of emails, or their content.
Be certain that your messages include more content than just hard sales and calls to action. Your emails should read like a newsletter with interesting information about your business. If you only make a sales effort, you may have unhappy customers that unsubscribe from your emails. Though the ultimate purpose of the newsletter format is to make sales, it is important to offer customers something more than just blatant selling tactics.
Make sure your messages are kept short and get to the point quickly. No one wants to read a lot of text about your products or services, so keep it to a minimum. They are busy and don’t care what you are talking about. So when writing your email, make it short and to the point. This way, you will be sure to capture their interest and have them returning to read more in the future.
Cause email previewers to work in your favor by using preheader material. The first sentence or line of text at the top of your message is known as the preheader. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
The primary reason to develop your email marketing strategy is to compel your customers to buy your product or services. Therefore, every email you send should increase the likelihood that subscribers will buy. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
You should think about combining your email campaigns with other marketing techniques, such as social media marketing. This makes it easy for customers to share with other people from their social network. More people will learn about your business and join your email list.
Make it simple for your recipients to subscribe with one click, but don’t continually pressure them to subscribe. Let your clients know that you are not selling or giving away their personal data and disclose the benefits they will enjoy by signing up. The success of your email campaigns will greatly depend on how many people will sign up for your mailing list.
Set a schedule as to when you will send out newsletters and then stick to it! Newsletters need to go out as close to the same time as possible each week. Your reader will expect to receive the newsletter on the same day each week, and over time they may even look forward to it!
Stick to one subject per message and don’t meander. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Compose a single message, keeping it fairly short and concise. Your consumers will like it when they are not bombarded with unnecessary information.
Freebies are great tools to boost customer relationships, and they could be considered a part of your email marketing campaign. Include a statement in the email urging them to take advantage of your offer. Your email should end with a call to action before the promotion ends, or you run out of free products.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. It may seem like overkill, but by doing this, you can be sure that a person wants to receive your emails and that will make it harder for your email provider to get into trouble.
Try to promote your company through effective email marketing. Use what you’ve learned in the preceding article to create a marketing plan that is both fresh and differentiates you from the competition.
