Double and triple proof your emails before you hit the “send” button. The content of your emails, from subject to footer, must be typo-free and properly written. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Ensure that any links contained in your email are functioning, as well.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. Remember that these devices have a smaller screen and will not be able to display an entire website. Design your emails so they are displayed on smaller screens too.
Set up a confirmation process for those who opt-in to your emails. This helps users double-check their choice to receive your email marketing messages. It may seem odd, but this is really the best way to market effectively and avoid future problems.
Try using fewer graphics in your email campaign. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. As well, email programs will be more likely to identify your email as junk if it’s got too many graphics.
It is your responsibility to ensure that your opt-in list is truly opt-in, so include an email confirmation as an added security measure. Essentially, everyone who has signed up for your email list will then get an email from you requesting that they confirm their subscription. The email should contain a link that the person can click on to verify the subscription and another link to dispute it. Your customers will appreciate the security measure, and you’ll benefit from having proof that none of your emails can be regarded as spam.
Always include an unsubscribe link in your emails. Don’t fail to include one or bury it so that it is not readily apparent. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
Use email previewers to your advantage when using preheaders. This is simply the opening line of your email, highlighted. Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.
If you have developed a strong brand image, make sure your emails reflect this branding. Keep your color scheme consistent and be certain to include the unique logo for your company with every message you plan on sending out. When your brand has earned trust and has a good reputation prior to the emails being sent out, these emails will simply take full advantage of the good name that you have.
A post-purchase email is a great way to follow up with a customer. In this email, include a coupon to encourage an additional purchase. Add a link in your email that instructs the customer to click on it to find out more details about the offer. At the end of your email, include a call to action that reminds them that they could save money by investigating your special offers.
Keep your emails concise and focused. Nobody is likely to read any more than a few paragraphs of your material. They won’t really care about what you’re saying when it gets to the point that it’s boring them. Make your point quickly and allow your reader to move on.
Always test any links that you plan to include in your businesses’ email marketing material. If your customers can’t click on your links to see your site or buy your products, the point of the email is lost. Your readers will also not take you seriously and stop opening your emails.
Your marketing emails should contain rich content to complement the request for business. Provide your customers with articles and things they cannot get from your website. Make sure to add special offers and discounts for your products and services. Send greetings for holidays or a personalized message for birthdays for instance.
If you intend to send a follow-up email to your clientele, think about including an endorsement. You could add something to the communication that conveys a message of immediate benefits. End your email with a call to action, enticing them to click through your link and make a purchase.
Encourage customers to stick around by personalizing the emails you send them. Let them know about sales, deals and discounts you have available. Send out emails about products they may find enticing. A customer who has already trusted you for an initial purchase is more likely to continue buying merchandise from you.
Each email should have one obvious message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Develop one message, keep it reasonably short and to the point. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
The best time to take advantage of your email marketing list is during holidays and other special times of year. Plan for these by using a yearly calendar so you are always prepared. Develop relevant campaigns for important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. Make sure you keep some interesting content to generate sales in between holidays.
Email marketing can be powerful, but as you’ve read, many find it hard to know where to begin. Email marketing can prove to be a valuable tool for promoting your business. The article you have just read can help you create an email marketing campaign that works for your business.
