The Search Engine Optimization Process


It’s difficult to recognize your motives for using SEO without a clear definition of what it really is. In his lectures, Richard Vanderhurst describes SEO, or Search Engine Optimization, to be the process and formula of modifying your website through different components in order to boost it to the highest possible rank on a search engine. It’s a fairly easy concept to grasp in its simplest form, but truth be told, every component, internal and external, affects the outcome of your status in different search engines. Remember to take all these things into consideration when mulling over the idea of SEO. Solid optimization can prove to be quite challenging and to do it well takes time and lots of work.

So then, if it’s so hard to do, then why bother even attempting it? To put it plainly, you want to be noticed, and this is the most effective way to ensure that you will be. Look at the internet as a field and every website is a blade of grass. Well, some grass is green, and some grass is brown, some is tan but, rarely will you find a blade of grass that is blue. You want to be that blue grass. If someone goes looking for you or someone like you, they’ll know just where to turn, because you’ll stand out among the rest.



Ultimately, the SEO process will narrow search results down to your site, you’ll be more easily found on the web and this will greatly increase your range of exposure to potential customers. Without search engine optimization, a website is nearly nonexistent. But, Richard Vanderhurst explains that if you augment certain aspects of that site and reapply your efforts in specific areas, that site can more easily be reached by search engine spiders and overall, increase your ranking. With a boosted rank, your site is more likely to stand out in the crowd. This is the key importance of SEO.

It is inevitable that your site will be ranked on a search engine soon after it is created. But, at that point, with no optimization to enhance it, that website is certainly not going to be in the first ten or even twenty pages of results. The average searcher, if determined, may reach the third or fourth page of results, but by that time, they have either found what they are looking for or have given up their search. So, it can be concluded that if your site is indeed on those latter pages, ten to twenty or higher, it basically doesn’t exist. Your site needs to be ranked higher and search engine optimization will take you there.

Preferably, a first or second page status should be your goal. Richard Vanderhurst believes that this will ensure that your site is receiving the best possible visibility and over time, will greatly increase the traffic flow to your site. It is an easy formula: Your site plus SEO equals higher rank, which equals more exposure and more traffic. To take it a step further, this extra publicity and increased number of visits will ultimately bring in more revenue and everybody wins. But you must take the first step toward SEO.



Search engine crawlers are looking at many aspects of your site to settle on the most appropriate ranking. Some of those key properties would be things like title tags, link context, site popularity, anchor text, site language, vocabulary, keywords, and so on. In most cases, a specific search engine will have several hundreds of aspects to take into consideration before a site can receive a ranking.

There may be various points to examine for these components as well. Some of these points might include where it is located, what is around it, what it includes, and in the case of links, where it leads to. They also have varying importance levels. While these points in themselves effect your rank, by augmenting them completely with SEO your site has a much greater ability to increase in status. By doing this, you are not simply leaving your search engine ranking and ultimate traffic flow up to chance as you would if your site was left for the spiders to examine. Searchers will be directed, depending on the searched keywords, towards your website. You won’t simply be sitting in the dark of the twentieth page of results.

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