Make sure that links delivered through mobile marketing lead to both your mobile-designed site, for older phones, and your regular site, for the modern devices that can access it properly. However, if your website uses Flash, you need to be sure your links only lead to your mobile site.
A smart tip for a good mobile marketing campaign: do a usability test before you go live. If you send messages that don’t work, it will be counterproductive to your campaign. Try out your messages on friends or coworkers to get another perspective before you go live.
When incorporating SMS in your marketing plan, allow your customers to opt-in, and give honest information about the quantity and regularity of texts you will be sending. SMS can work against you because it is tied to mobile device notifications. Users might question its transparency. For these reasons, you must make certain that your SMS marketing plan includes only those customers who have opted in. You must also be certain to send only the number of texts you have agreed to monthly. This will help you be seen as a trustworthy company.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. They need to be able to quickly digest the message you want to convey.
You should get as much data as you can about your target audience with mobile marketing. Your customer will be delighted to receive discounts on items that they really need or want.
As part of your mobile marketing plan, hold a picture-to-screen promotional event. In a picture-to-screen campaign, you request cellphone photos taken by your customers. They can send in their photos which can be set up to display right away on a website or digital screen. These pictures can both be displayed on single TV’s or on multiple digital billboards.
Start by building a good database. You want to always include cell numbers in a database for mobile marketing, but other information is also important. You must get their permission prior to adding them in your database. You can do this through the internet or by having the individual text you using a code you have given them.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers you already have. Existing customers are more likely to positively receive text messages and promotional updates. Be mindful about how you use mobile marketing. Unsolicited marketing to new customer leads is often considered a spamming technique.
Promote your mobile marketing campaign by making it a tool for customers to receive special offers and discounts. Make you mobile site visible on social networks, your online website and your other advertisements. By presenting your campaign in a helpful manner, your readers are more likely to sign up. Position your campaign as a fun, interactive way to find out about upcoming offers.
Make sure your content is timely and interesting. In the beginning, when you’re excited to try out mobile marketing, always remember that whatever you do, it should have a purpose. You should use your mobile campaign to deliver news and deals that your customers want to have. It is important to remember that you are sending out information or making information available to a person who is spending time reading it. Always imagine receiving what you are sending out to maintain awareness of the person at the other end of your business marketing.
Have your coworkers or employees test the marketing that you send out before you send it to your customers. For an unbiased opinion, you could pay a tester.
Mobile marketing should be developed one step after another for best results. You should also take this approach for your company. You can start by texting and calling. Then make videos and promote your product through social networks. Try to make your product into trend. Take advantage of everything possible.
Remeber that viral ads will have the most impact. They may pass it along and increase the reach of your mobile marketing.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Take into account the longevity of the campaign in addition to the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
Always keep the line of communication open with your customers. Allow them to give you feedback every step of the way. There may be many people saying go away or say that they want something more, but having customer guidance is too important not to pay attention to every chance you get.
Do all the research you can on your audience. Before making assumptions and placing lots of money in mobile marketing efforts, be sure that you analyze the preferences of your audience. For example, what is your customer’s preferred method of contact? Do you know what operating systems their phones use? Find out all you can about those you wish to reach, so that you can reach them.
Try two different pages, called A/B testing, for your mobile page. To understand what is working or not working for your visitors, testing is just as important for the mobile environment as it is for traditional web pages. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Then use the one that gets the most conversions.
As you can see, mobile marketing is the wave of the future, and you need to know how to use it to generate leads and make sales. Once you understand your options, you’ll be able to choose the best techniques for your own business. A good place to start is with the tips above.
