With everyone always on their computers and constantly linked to their emails, marketing through email is probably one of the smartest things you can do today. To get started with email marketing today, there are so many things you can do to get started.
Be succinct in your marketing emails. The content you choose should be direct and to the point. This shows that you respect your readers’ valuable time. Readers are more likely to finish your message, if you follow this guideline. Although your most important information should be at the top of the email, there are always important links and content near the end as well.
To get customers enthused about getting your emails, give prizes away through your newsletter. This email strategy has the dual benefit of rewarding your customers for their subscription to your newsletter and inspiring them to recommend that their friends and family do the same. In fact, a referral program is a great way to grow both your email base and your customer base.
Look at your statistics, demographics, and past email performance to decide when the best time is to send out your newsletter. Newsletters that pertain to business, as you may expect, are most effective if mailed between Monday and Thursday. If you send out a newsletter that targets families, or one that is devoted to leisure activities, you should mail it on the weekend.
Do not rely on pictures in your email to get your point across. Many email clients won’t display images right away. This may make your messages look unreadable and unattractive if you are too reliant upon images. Always put a priority on text, and be sure to use descriptive alt tags if you choose to include images.
Do not send emails that were unsolicited. If you send emails that are unsolicited, people will think you are a spammer. Not only is this bad for your reputation, but some ISPs might block your IP address if too many people complain that you are sending unsolicited marketing messages.
Give people an easy sign up option to receive your marketing emails, and you will see the numbers on your list climb. You can go ahead and provide people with this option on your site. Just make a place where people can sign up for updates and everyone can be happy.
Emailing a free report or similar product to new clients is a great follow-up tool. Attach a short note that they should take advantage of that offer in a timely manner. The end of your email should contain a call to action before the offer is pulled.
The primary reason for email marketing is to lead customers to purchase your products or services. With that in mind, each email needs to be crafted to entice the reader to buy. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
Use “Alt” tags on the images you use in your email communications. The text in these tags will replace the images that fail to load, or are prevented from loading by the email client. Make sure that you write informative and relevant descriptions in these tags so that your recipient will be fully informed. Include descriptions for any links contained in your email, as well.
Always proofread your emails. Sending an email with typos or incorrect information is bad for your image. Prior to message distribution, test email layouts so you know for sure that all the text and elements show up in your preferred way. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
You should keep an eye on how competitors use email marketing. Subscribe to their newsletter. This will help make your campaigns better than others’. If they are lacking in one area, you can try to use that in your campaign. Even if you offer similar promotions, make yours a promotion that offers more value.
You should avoid sending too many emails; one a week is enough. Your customers often will get several messages a day and are very busy in their lives. If you send too many emails, people will skip over them, and you won’t reap the benefit of your hard work.
Send emails to people who are familiar with you and request your notifications. People who you have not built a relationship with will look at your unwanted email intrusion as spam. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
If you request that your subscribers inform you of their birth date, send them a celebration email on their birthday. This process can be done automatically and will easily get your good wishes to your subscriber on their special day. Along with your upbeat message, included a discount coupon or special offer.
Develop email campaigns that promote holiday specials. Also consider special promotions for relevant events, such as the Super Bowl. Consider upcoming holidays far in advance and prepare your email marketing campaigns to take advantage of them. Develop relevant campaigns for important retail holidays such as Christmas, Valentine’s day, Easter and other important dates. You can also boost sales by doing some extra marketing during slow times during the year.
When following up with new customers, send them an email containing an endorsement. In your message, outline the immediate benefits. The postscript at the end could let them know their order can be placed by simply clicking on the link below.
Be sure you’ve digested the valuable information detailed in this article. Read the article again if you need to or bookmark it, so that you can refer to it at any time. These tips will help you build a successful list.
