There are a multitude of new opportunities for entrepreneurs, thanks to the Internet. Emailed newsletters offer a way to enhance your relationships with your customers. Try these methods to develop a great email marketing program to promote your business.
Use preheader material as a way to boost your email marketing. A pre-header is the highlighted initial text of the email body, positioned at the top of the email. Most email companies show the preheader directly after the subject line and it can be used as a real attention grabber.
Subscribe to the marketing campaigns of your competition. This can easily be done just by signing up to receive their emails. You can use this information to ensure that you’re always ahead of the curve when it comes to email quality. Be on the lookout for their weaknesses, and turn those into your strengths. If your competitors are promoting their products in a specific way, see if you can outdo them in cost and/or quality.
Have a special birthday email for your subscribers. Make sure you put an field so your customers can share their birthday if they choose to! Just this simple step will go a long ways in making your customers feel like they are remembered and special. This can be especially true if you add a promotional code, discount or coupon for them.
Always include any preexisting brand logos and colors in your email messages. The people on your list already recognize the logo, design and colors from visiting your website. Consistency between your emails and your website will make your emails look familiar to recipients so that they are less likely to delete them.
Try and make all of your messages sound personal when you send out mass amounts of emails marketing. Customers will respond more positively to such messages rather than all the ones that are bland or impersonal. You could have the CEO or president of your company sign their name at the bottom of the email to help your message make a better impression on your audience.
Always test the links you add to your emails. The email will be of no use if customers are unable to connect to your site via links. Additionally, it can make your readers lose respect for you and your project.
Consider emailing without images. Images may look interesting and fun, but they often slow load times for emails. Also, many email clients won’t display images without the client’s interaction. Remember that there are different internet speeds as well as types of computers and mobile devices. Instead of using images to dress up your message, pay attention to the content you are delivering. If you keep these guidelines in mind, more people will read your emails.
Double, triple and even quadruple check your emails before you press send. It may seem like an obvious thing to do, but sometimes people forget to do it. It’s only email, after all. You’d be wrong! The emails that you send are a vital part of your overall marketing strategy, and you must strive to look professional in order to impress your consumers.
Write your content for people, not to get past the spam bots. If your emails are written properly, and don’t contain mostly sales information, you will be able to get past the spam filters easily. Using words like “free” can actually get you caught up in spam filters, as well as annoy anyone who reads the email.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. You will lose customers and possible even your website host if you engage in spam.
It is important to obtain permission prior to adding someone on your email list. You will be viewed as a spammer if you send unsolicited emails. You can be blacklisted and ruin your reputation. These are problems that aren’t easy to fix.
It is generally good practice to have your readers confirm more than once before you send them emails. Oftentimes people accidentally mistype their email. Having a double check that the email address they provide is correct will reduce the chances that you end up sending mailings to incorrect email addresses.
Being pegged as a “spammer” is not something that is good for a business and it is important to take precautions against being labeled as such. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. Add two links to the email – one for confirmation and one to opt out. Not only will your customers be thankful for the added security, but this shows that what you sent out was not spam.
Try combining your email campaigns with the major social networking giants that include Facebook and Twitter. This allows your customers to not only build brand awareness, but also to share your site with others in their social network. When this happens, you can expect a boost in the size of your email list.
Do not generally waste your time, or resources, sending out important email marketing around major holidays. People are off doing things rather than sitting at their computer reading emails. Yet, there may be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Try using various kinds of resources and learning all you can about email marketing. You can read books at the library, check out blogs and join forums. In addition, lots of local classes and workshops can be discovered in your area. Therefore, it would help you to attend these when you can.
The potential marketing avenues now opening up for businesses are virtually limitless. If you want to build your business and the potential customers it can have then you want to look into email marketing and how you can create a great relationship with your customers. Employ this advice and get started with email marketing.
