Social media is the hottest topic in the marketing world right now. Mastering SMM can take a ton of work and time. However, there are some basic things you can learn that will help get your business on the path to success.

Be sure to tell all your customers that you are entering the world of social media marketing. If they follow you on the social media that they use, all their contacts will be able to see that. This is essentially free advertising and should not be underestimated. This type of ad is more valuable because people receive it from someone they trust; it works like a referral program.

Include on the upper right hand portion of your Facebook page a “like box.” That way, folks will “like” you on that site. When this is visible on your blog, visitors can “like” you without leaving that page. It you keep the process very simple, people will be much more inclined to take this step, thereby increasing visibility for you.

Use tags when you are posting on Twitter. Hashtags, such as #articlebulder or #jonathanleger, are topic markers for Twitter postings. People subscribed to a certain tag will see your post if you include the hashtag. Look at groups that include your target audience, and then carefully select your tags.

Create vibrant titles for your YouTube or network videos. They should include keywords that improve their chances of being seen when your potential clients are searching for information. If the video has real value, it should be easy to find by attaching significant keywords that you know your visitors will use.

These tips won’t help you with absolutely everything, but they’re a good starting point. You need to keep your knowledge current because social media is constantly evolving. So learn all that you can so that you can create quality content to your social media sites at all times.