If you are a business owner, many, if not most, of your customers have one or more social media accounts. You should join them and put your business onto a site for social networking. Explore the many social networking sites, and create a marketing campaign for the ones that best fit your business mix. This is a great way to form relationships and create new customers.
If your goal is to create a large social network by opening different profiles, your first step should include inviting every person you know. Even if they are not a customer, they can help make others aware of your company by just liking or following your page.
If you’re new to social media marketing, let your current customers know that they can now find you on these sites. Your customers can then join your pages; this allows them to expose their friends to it. This form of advertising is free and accessible to a broad range of people. It is also more valuable than ordinary advertising since it’s a referral.
Don’t go off half-cocked and start Facebooking and Twittering like mad until you have established a marketing plan. Determine the layout, how much time you’ll spend, and how the profiles will be managed. As with any campaign in marketing, set a rough date by which you hope to achieve your specific results. To succeed, stick as closely as possible to your plan.
Content sharing is easier on Facebook than anywhere. Because of the new Timeline feature and other cool Facebook features, a user’s actions are shared on their page where their friends will see it. This means that if a user has an interaction with your business page, it will show up and be visible throughout their entire network.
It should now be obvious, social media is an essential marketing tool for any business. You can retain your current customer base, expose yourself to a global audience and improve your reputation. You are sure to be pleased with the power of social media.
