A lot of people see Facebook as a mindless time-wasting site. Facebook, as a good marketing tool, can prove to be a good use of time. You can reach millions of people using Facebook to get the results you desire. The information in this article will allow you to realize Facebook’s marketing potential.

Give Facebook advertisements a try. Typical postings are great, but there’s a limit to how far they can reach. Purchased ads can make a huge difference. They generally do not cost a lot, and they can help you a lot.

You need to have a unique Facebook page if you use it for marketing purposes. This can be done by using colors and photographic elements. Facebook users usually respond better to these pages compared to plain ones.

Consider creating a Facebook group rather than just a page. Facebook groups are a great way to get people to interact more. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

Utilize custom tabs. Custom tabs let you optimize information on your page for visitors that betters your business. For instance, you can have a contest tab if you’re running a contest.

You should think about the opportunities on Facebook with direct advertising. Ad customization options for age, gender and more can help you. You can control the budget, and the amount of effort put into it is completely up to you. There isn’t a huge contract either. You have the ability to stop the ad at your convenience.

While many people use Facebook as a means of playing games and sharing quotes, it is a great way to increase your business. Now that this article has been gone over by you, it should be clear that you can use Facebook to do big things. You will be amazed at what you can do when using these tips.