If your business has been falling behind the times, starting a video marketing campaign might be just the thing you need to become relevant again. The best videos benefit your company by educating consumers, communicating important information and providing ongoing support and inspiration. You have a lot to learn, so make sure you start building your strategies immediately.
Share your videos on other sites in addition to YouTube. While YouTube is a necessity, you also want to make sure your content is available to users of other sites as well. Do a poll among your clients and find out where they are most likely to view videos that you post.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. This link should be inside your video player. This way, should someone embed it or share it somewhere, the video and link stay together.
Always watch other videos before starting your own campaign. Take notes about what you do and do not like about your competitors videos. Really think about why you reacted to it in the way that you did. Seek input from your family members and friends, as well. Take that data and make yourself a great video.
Once you have looked through the feedback and demographic data from your first video, start working on a new one. Use this information to make better and more professional videos for your marketing campaign.
It is a good idea to label your videos with a company logo or recognizable watermark. This helps ensure that people cannot steal your video and proclaim that it’s theirs. Stick your logo within any particular area that is not invasive towards the reader, but make it transparent, where all content behind the watermark is clearly visible.
If you don’t like making videos, other people can help you make them. Run video contests and provide prizes to those who create the best videos. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Keep videos short and information dense. Internet viewers tend to have a short attention span. Attempt to keep video less than 5 minutes, unless you want people’s minds to wander. Your content may be tremendous; however, if viewers are leaving or distracted while it plays, it accomplishes nothing.
Successful video marketing utilizes other forms of social media for promotion. You must promote the video through social media, blogs and emails to your customers or friends. Nobody will watch your video if nobody knows it exists!
Think about using a voice over if you’re shy. You may be scared to have your face in the video. This option allows you to get your thoughts out there without being onscreen. To do this, record yourself speaking the key points or narrative details, then edit it over a shot of the product or action.
Always include a question in each video. The “call to action” is a must. For instance, if you wish for increased viewer newsletter sign-ups, have them click through that link in your video description. For this to work, you must make it easy for your viewers.
Use your videos to draw attention to your site and other marketing campaigns. If someone sees your video on YouTube, they may not realize you also have a Facebook page. Cross-promote all of your sites to achieve maximum web traffic. Increase the number of visitors to your video websites by including links in your social media messages.
If your customers do not understand how to properly use your products, a video may be called for. This helps those customers that have been having trouble and promotes the product to future customers.
Creatively using titles, captions, and music while editing can enhance the final project. You can use this opportunity to acquaint viewers with the gist of your clip. If the video is long, you may also choose to separate it into shorter segments. It it’s a tutorial you’re creating, be sure to break things down by steps, and include captions with additional tips.
Make positive videos as much as you can. People enjoy things that make them feel better about themselves or their life. Regardless of your products or services, you should present them in a positive and empowering fashion. Techniques include complimenting your average viewer in some way, like referring to them as hard workers.
Don’t forget about YouTube. You should always use YouTube first. It doesn’t cost anything. It is also the third most visited website. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.
Start your video with a thought-provoking question or by mentioning an issue that many people have. By the time you are finished shooting the video, you should have provided amazing solutions and answers that people can really use. Always encourage folks to share your video with everyone they know.
Let your viewer know exactly what your video will provide upfront. Write a description of your video, choose a good title and introduce your topic at the beginning of your video. If your viewers are interested in what you have to say, then they’ll likely watch the complete video and possibly click the URL link.
Remember that making a video is just a part of the job. Promotion is also a huge part of the process. Solid marketing of a video is sure to exponentially increase your clickthrough volume. Make sure as soon as you post a new video that you spread the word so people will know about it.
Humor is perfect for making a marketing video. Commercials that are boring do not hold people’s attention. Something funny will catch the viewer’s attention. Come up with something new and different. The most successful commercials are ones that contain humor.
Use these tips to put together a detailed campaign plan. It can really increase your sales and profits quickly. Take note of some of the helpful tips from this article, and put them to good use!
